Thursday, February 28, 2019

School Policy – Behaviour

Research evidence suggests that pupils demeanor can be influenced by in all the major features and processes of a condition. These include the quality of its leadership, developroom management, demeanour insurance indemnity, curriculum, pastoral c are, buildings and physical surroundings, organisation and timetable and relationships with parents. (Elton line, DES, 1989) The secondary education issue I have chosen to focussing on for this presentation is Whole give instruction doings Policies and how such policies can influence the precept and acquisition experiences in nurture through the use of sanctions and rewards.I chose this area to focus on because, as a student instructor on a teaching dis cropment, deportment in shallows is one of my biggest concerns and also because, according to the Elton Report and other writings I have read, it appears that this is a major area of concern passim secondary schools in the UK. The Elton Report, a national enquiry into discipline in schools, was established by the Secretary of State for Education and Science in March 1989 in response to concern ab proscribed the problems facing the teaching profession.Their task was to recommend action to the government, local authorities, voluntary bodies, governors, headteachers, teachers and parents aimed at improving conduct in schools for effective teaching and instruction to take place. (Elton Report, DES, 1989) The Elton Report has formed the basis of much of the current legislation on school behavioral policies and offers guidance for schools in make believeing up their suffer behaviour policies.The main findings and recommendations of the Elton Report can be summarised in the avocation points (Teachernet, 2008) checks should adopt a whole-school burn down to their behaviour policies and the teachers approach should be one of unity and fairness trails should have a acquire vision for managing behaviour through establishing clear rules and boun daries, with emphasis on the positive. entirely must adhere to insurance principles, and teachers should model behaviour and interactions in a positive and acquitive way. Boundaries should be made clear and sanctions should be in place, but the emphasis is on praise and rewarding good behaviour. in all mental faculty should recognise that the quality of teaching and learning has a satisfying wallop on pupils behaviour A schools central purpose is that squirtren should learn. untroubled behaviour makes effective teaching and learning possible. Bad behaviour disrupts these processes. (Elton Report, DES, 1989) In September 2003, the governments plane section for Children, Schools and Families (DCSF) launched the demeanour and Attendance fibril of the Key Stage 3 Strategy.This programme aims to provide advice, substantiate and fostering for all secondary schools in England to embolden positive behaviour and undertake issues of low- take disruption. It recommends that seni or leadership teams in schools will carry out audits of behaviour and attendance and, from these, will establish priorities for the whole school. They will thusly plan actions to nurture improve their constitution and practice and will draw up training plans for their lag. ( deportment4learning, 2008) At my year one placement school I witnessed these recommendations put into practise in the classroom through the carrying into action of the schools Behaviour Policy.The placement school is a sundry(a) comprehensive school in the London borough of Tower Hamlets. The head teachers perception of the schools catchment area is that it is a predominantly working class area of London with high levels of poverty and unemployment. correspond to the schools latest Ofsted inspection report the number of pupils who are registered SEN (Special Educational Needs) is above the national average. Although non all special need are connected to behaviour, it is largely acknowledged that if a c hild finds learning very difficult it is possible that incidents of poor behaviour can occur. Cowley, 2006) The school has a behaviour policy in place and, by adhering to it, aims to promote a positive learning and teaching community for staff and pupils. (Swanlea School Behaviour Policy) The main aims, as summarised in the policy, are To ensure that behaviour is a whole school responsibility To ensure that rewards and sanctions procedures are utilize fairly and consistently To foster compassion and tolerance, celebrate diversity and bust a sense of citizenship and care for the whole community and purlieu To alter all pupils, irrespective of race, class, gender and ability, to achieve their personal best. Swanlea School Behaviour Policy) The policy also sets out the rights of staff and students, which are summarised as every student has the right to learn at his or her optimum rate, without creation hindered by others Every student has the right to live each twenty-four hours in school without fear. Bullying, threatening behaviour, racial or sexual agony and damage to property will not be tolerated. both staff have the right to go active their work without macrocosm hampered (Swanlea School Behaviour Policy)This reflects a clear alignment with research by Cowley (2006) who states that assorted types of school have very different and specific behavioural problems, and i competely the whole-school behaviour policy should be linked about to the particular difficulties your school faces. (Cowley, 2006, p172) The schools behaviour policy is clearly in place to give rise a positive environment for pupils but it is also in that respect for the benefit of teachers and staff to create a positive working environment and enable the teacher to effectively teach without disturbance. Its important to economise in take care that the reason we need to manage behaviour at all is so that we can actually get on with teaching. (Cowley, 2006, p96) The policy was established by the head teacher, deputies and heads of surgical incision together with the behaviour put forward team. It is managed by the substitute head teacher and is reviewed each term, through consultations with heads of department and the behaviour support team, at practiceated Behavioural Policy Review meets.These meeting allow for changes to be made if the policy appears to be ineffective and, for example, if incidents of sorry behaviour have increased. In order to check the effectiveness of the policy, the deputy head teacher analyses data, in the form of exclusion rates, details of incidents of determent and racist abuse and the use of sanctions and rewards. All of the schools staff, including teachers and support staff, are responsible for ensuring that the behaviour policy and procedures are followed and applied.This guidance example has made it easier for staff to respond to incidents of gravely and good behaviour consistently and fairly and for all students t o be made aware of the policy. As recommended in research by Rogers (2006) When schools have a common framework for classroom behaviour agreements, each successive year group becomes increasingly advised of the way we do things here. This enables some sense of common understandings and expectations about appropriate and fair behaviour and also some reasonable consistency in behaviour management by adults across the school. (Rogers, 2006, p46) The behaviour policy states that all staff are expected to model the high standards of behaviour and punctuality expected of pupils. Form tutors are also expected to support and encourage individual pupils through praise, positive reinforcement and contact with parents. The policy also advises that form teachers are directly intricate with low level behaviour issues, such as addressing school uniform issues. The school believes that maintaining a level of consistency across all staff and department, with regards to the behaviour policy, ensur es that all pupils are aware of its contents.This is in line with Rogers (1995) and Cowleys (2006) findings, who say that a whole-school behaviour policy is effective when it- Is created in conjunction with all the staff undergoes a continuous process of change is consistently applied All pupils at the school carry a travelling diary to lessons in which homework and behavioural issues such as lateness are monitored and recorded. The travelling diary contains a summary of the schools behaviour policy and expectations further ensuring that the students are aware of the policy contents.Assemblies on the theme of respect and behaviour are also delivered to the pupils on a regular basis. The behaviour policy is well(p)spring constructed and understood by most students and applied evenly by all staff. (Ofsted, 2007) The school has in place a schema of sanctions and rewards to mess hall with negative and positive behaviour respectively. Depending on the severity of the negative beha viour in the school, the sanctions range from a verbal telling off to the child being placed in the schools closing off unit. Sanctions are there to offer corrective measures to indicate to the perpetrator that the displayed behaviour is not acceptable and provide and opportunity for the individual to redeem him/her self. (Swanlea School Behaviour Policy) The behaviour policy states that the school aims to support a positive learning environment for students through the use of rewards for good behaviour. This ranges from praise from the teacher to statuesque awards and prizes at the schools annual awards ceremony and during assemblies. This in reflected by Cowley (2006) who says Using rewards is one of the most effective ways of getting violate behaviour. This will help you maintain a positive focus and atmosphere in your classroom. (Cowley, 2006, p81) However, it is challenged by Kyriacou (1998) who argues that it is effective teaching not rewards that create better behaviour. The most important point to bear in mind in considering discipline is that creating the necessary order is more to do with the skills involved in effective teaching in general than it is to do with how you deal with pupil misbehaviour itself. (Kyriacou, 1998, p79) To sum up, from classroom observations at my placement school I frequently observed incidents of students bad behaviour and how these incidents were dealt with in the design and technology department. It was apparent that the design and technology department, like the rest of the school, is closely following the guidance in the behaviour policy and is very expeditious at dealing with bad behaviour. This appears to have a positive impact on the school in that it creates a safe environment for the pupils.However, on a daily basis I observed poorly behaved children being given break time detentions and several children receiving the ultimate sanction of the isolation unit. While this appears to be effective in that it create s an ordered classroom environment for teaching and learning to take place, I frequently observed the well behaved pupils going un-noticed in the schools efforts to stamp out bad behaviour. .We can get trapped into giving lots of rewards to our tricky students, to deliver them onside and get them to co-operate.But dont overlook those children who work baffling all the time they deserve to receive recognition for their efforts as well. (Cowley, 2006, p83) This suggests that their behaviour policy is not working as effectively as it could and that a solution could be to have, embedded in the behaviour policy, a system of rewarding good behaviour and recognising hard working children, as well as responding to the students bad behaviour. References Cowley, S. 2006), Getting the Buggers to Behave, Continuum International Publishing Group, London HMSO (1989) The Elton Report Enquiry into Discipline in Schools, Her Majestys Stationery Office, London Kyriacou, C (1998), congenital Teac hing Skills, Nelson Thornes Ltd, Cheltenham Laslett, R and Smith, C (1984) Effective Classroom forethought, Croom Helm Ltd, Kent Rogers, B (2006) Classroom Behaviour A Practical Guide for Effective Teaching, Behaviour Management and Colleague Support, Paul Chapman Publishing, London Rogers, B (1995) Behaviour Management A Whole-School Approach, Scholastic Australia, Gosford Swanlea School Behaviour Policy, London Web references Behaviour4Learning. Accessed 20. 11. 08 www. behaviour4learning. ac. uk Department for Children, Schools and Families. Accessed 20. 11. 08 www. standards. dfes. gov. uk Office for Standards in Education. Accessed 20. 11. 08 www. ofsted. gov. uk Teachernet. Accessed 20. 11. 08 www. teachernet. gov. uk

Corporate Social Responsibility (Csr)

CORPORATE SOCIAL state (CSR) COMPANY NAME PETRODEC SDN BHD BY JUZITA MOHAMED ALIAS (2012) ContentsPage Executive Summary3 1. 0 Introduction.. .. 4 2. 0 Company Backgroun-Petrodec Sdn Bhd. 4 3. 0 Company Values 5 4. 0 Corporate Social duty5 5. 0 CSR Activities 20116 5. 1 Adopted School Sek manpower (U) Al-Irsyad6 5. 2 Welfargon Activities Rumah Bakti Kulim.. 7 6. 0Next year Plan . .. 8 7. 0CSR Ch altogetherenges9 8. 0Conclusion and recommendation. References 10 Executive Summary Corporate hearty responsibility which is also known as CSR is a realize of somatic self-regulated that has been integrated into a business model. It was started to be popular in mid-sixties to 1970s after being implemented by many another(prenominal) another(prenominal) multinational keep caller. The digest on CSR in Malaysia has increased in recent twelvemonths, in line with international trends. Although several companies exact CSR programs that go back many stratums, in some cases decades, it has in recent years been possible to set an increased aw beness of the issue.The approach of CSR becomes widely accepted by participation-based l assoiling approach. To twenty-four hours, more than companies than ever before are recognizing the significance and nurture of integration CSR into all aspects of their business operations and decision-making processes. Communities are seen as more than reasonable a market for the roll-out of products and services. The huge-term growth and profitability of companies are i adjoiningricably linked to the sustainability and well-being of the community. Petrodec Sdn Bhd is one and and(a) of the company in Malaysia that attached to their CSR program.In year 2011, Petrodec had become more integrated in CSR where they had adopted SM (U) Al-Irsyad, Pulau Pinang and intend activities with Blind Associate in Kulim called Rumah Bakti. 1. 0Introduction This project starts with the importance of the CSR commitment to the company then follo wed by the background of the company, Petrodec Sdn Bhd. This impart continue with the listed CSR activities done by Petrodec Sdn Bhd. indeed it followed by the plan for next year and challenges faces by the company. Then it covers recommendation to conclude the whole program presented for year 2011. . 0Company Background-Petrodec Sdn Bhd Petrodec Sdn Bhd (formerly known as Focal 2000 Sdn Bhd ) was established on 21st April 2000 with a mission to yield a comprehensive range of engineering solutions and services in the verbal expression industry. Petrodec Sdn Bhd has been registered with CIDB (G7) since year 2001 and PKK (Class A). Holding the paid up capital of RM1,000,000. 00, Petrodec Sdn Bhd is owned by two directors En Mohd Zamri Bin Abdull Rahman and Tn Syed Lokman Bin Syed Idrus. Petrodec Sdn Bhd believes there is more to measure than just the lowest price.Value means providing our clients with the highest quality product for the most economic price. Petrodec Sdn Bhd has worked hard to earn a reputation for quality work and honor in dealing with clients, local authorities, suppliers and subcontractors. Its believes in building value into relationships by using quality spate and products. Their goal is to develop long lasting relationships based on trust, honesty and professionalism. The organization had worked hard to earn ecstasy and respect from customer as they believe in unvarying relationship with customers.The basic philosophy of Petrodec Sdn Bhd is to offer oustanding services towards clients goals and needs. The company provides a total package capability and solution to suit projects of any plate and magnitude. Its services allow for be characterized by a high timeworn of quality services. The company believes in the solidarity of its internal skills and knowledge in acceptable the needs of its clients (Petrodec Sdn Bhd, 2010). 3. 0Company values The values and principles are Experience, Effective, Efficiency and Excellence join wi th creative dynamism and vision will be the constant focus of the company s work ethics. Petrodec Sdn Bhd, 2010) 4. 0Corporate Social Responsibility (CSR) CSR is a form of corporate self-regulation integrated into business model. It starts to be popular in sixties and early 1970s after multinational company really set an effort to emphasis on CSR. Basically, the most flourishing and accepted CSR is the community-based evolution approach. In this approach, organization works with local communities to better themselves. The organization that is committed to employee development normally already practicing some of the CSR components.That organization that openly shares learning with employees about a move toward downsizing, and then helps displaced employees find new jobs, is actively practicing CSR. Moreover, the organization that is committed to the production of safe, reliable, and innovative products or services in line with customer needs is strategically pretendd in CSR. C SR is, therefore, a management approach that takes into consideration an integrated set of indicators that map the firms tint within the its economic, society and environmental existence.Most importantly, findings from scientific research shows that CSR is essential for the long- imbibe sustainability of an organization (Waldman, Sully, Washburn, & House, 2006). Company that narrowly pursue the profit motive, without concern for the resistant spectrum of Stakeholders that are relevant to the long run, are increasingly shown to lack sustainability. hardly its not only important to realize the importance of these groups. Organizations must(prenominal) also be able to connect the dots and deduct how various Stakeholders, and the satisfaction of their needs, represent interrelated challenges.To some multinational companies and large organizations, they powerfulness have an established CSR that brings a significant impact to the company and community meet area. However to a wee company they might have a different ways to involve with CSR activities. For Petrodec Sdn Bhd commitment to engage with CSR activities is important to visualize business continuity. It is a brotherly obligations to contri scarcee some and to be rive of the society. The company hopes to share some of community pain in the social welfare activities.On the other hand, Petrodec is a formula company that have to engage with the community throughout the duration of project completion. It is understood, whenever a constructions works involve, there constantly be uncomfortable situations to the involve society. Projects like earthwork clearing, building constructions, roads constructions and many more would always be unavoided disturbance to the people tour of duty close to the constructions area. Therefore, involvement with society will make them understand the situation and understand why the work need to be done at that area. 5. 0CSR Activities 2011Petrodec Sdn Bhd activities are divided into categories. First category is the adopted school and the second one is the welfare activities. Petrodec had chosen Sek manpower (U) Al-Irsyad as the adopted school when they started the construction project to build new hostel. The welfare activities carried out at Rumah Bakti in Kulim town which is the only Muslim Blind Associate in Malaysia. 5. 1Adopted School- Sek Men (U) Al-Irsyad Sek Men (U) Al-Irsyad is located at Pokok Sena, Pulau Pinang. In 2009, Petrodec had been awarded to build hostel for the disciple that can occupied 200 students.It is also included room for warden and use rooms. The duration for this project carried out for two years. It is long enough for the company to support the school activities. The school had their planned a lot of peachy programs to develop their students. But to ensure all activities can be run successfully, they need certain compute. So Petrodec had put up the initiative to volunteer to contrisolelye RM10,000. 00 to ensure all their program smooth throughout the year. However, Petrodec only handover the RM10,000. 00 and the school had full authorities to use the money to run all the program as their planned and presented earlier.Petrodec had not engaged personally during the activities. oral communication competition, motivation activities, outdoor activities, external speaker comes for motivation pour forths and graduation exercise celebration are parts of the activities that had been carried out throughout the year. 5. 2Welfare Activites- Pusat Latihan Rumah Bakti Kulim (The Blind Association) Rumah Bakti Kulim (the imposture association) is the only training center for muslim blind association in Malaysia. Its accommodates around 20 people which is blinds that stayed in this Rumah Bakti.All of them are teenagers who short vision or blinds, and orphan. Petrodec had participate actively in their activites and involve personally in the activities. fundamental of RM20,000. 00 was granted through out the year but it was stipulation when the program are planned. In 2011, there are three major activities had been carried out. Two activities had fall in event with Malaysian Estima Owners Group (MEOG) to had more people involve. The first event was held a calendar week before HariRaya Aidilfitri 2011 which is on twentieth August 2011. The total budget for this event around RM6,000. 00.The MEOG team disposed(p) the nourishment for evening meal to break their fast, transportation (Estima) to bring the blinds to theatrical role house which is held at Kulim Golf Residents and Petrodec prepared cash donation, baju kurung and baju melayu for all the blinds. keep down of 24 blinds received the cash donation and clothes on that day. Total 100 attendees participate in the event. It a very simple but a meaning full event. All the Petrodec staffs and MEOGians served the for the blinds, perform the maghrib prayers and then fail with the clothes and cash donations sessions.It was con clude to be one of the most successful event to MEOG and Petrodec Sdn Bhd this year. The second activity was activity korban on Aidil Adha. It was done on 9th November 2011 at Rumah Bakti Kulim. Total budget allocated was RM3,600. 00. This activity also a joined effort with MEOG. Rumah Bakti staff cooked for lunch for invited guest which included all the blinds at Rumah Bakti, Petrodec Sdn Bhd Staff and MEOGians. Korban message was then distributed to poor people and included the residents of Rumah Bakti.The meat for Rumah Bakti will be stored properly as that will be their food stock until year end and early of first quarter next year. This is due to normally it was the last contributions received from outside organizations for that year. Next year contribution will be received later in February. For day to day income, the blinds will continue living with their own income either from work service and photostat service run inhouse. The third activity was to pursue Tahfiz to teach the blind tahfiz Al-Quran. As they cannot read Al-Quran, therefore they have to acquire Tahfiz for the purpose of learning Al-Quran.This activity start in November and RM700. 00 was allocated for the Tahfiz monthly salary. 6. 0Next Year Plan To ensure CSR activities continuity, Petrodec Sdn Bhd already presented next year plan to the board. Eventhough the budget still under approval by board of directors, the team will continue to look forward for the benefits of the company and the involve community. There are two plans for next year, which are to build prayer room at Rumah Bakti. It is estimated around RM30,000 needed. Petrodec also will continue to adopt school but it might change to another school.The suggestion will be SK St Annes Convent, Kulim. Petrodec had suggested to do activities such as career week during activity week after UPSR 2012. The school will call professionals to give a talk about their career and share with the schools why is it their job is important to the society. other activity will be participate in Hari Kantin where the Petrodec Sdn Bhd team will be coaching on the entrepreneurship to the students. 7. 0CSR Challenges CSR activities need all the participants actively involve during the activities to ensure it is meaningful to the community.This would be the biggest challenge to Petrodec Sdn Bhd as the company had a very hold headcount to perform their work and at the alike time participate in the CSR activities. Thus, with limited resources such as small budget, time and material also had become the constrains to run CSR in more proper manner. Most of the activites had to be on adhoc basis rather than a well plan schedule. This is also can be constrains due to limited resources. However, the company had worked hard to close the gaps in ensuring the activities run smooth. 8. 0Conclusion and RecommendationCSR is part of social commitment that company need to actively engage and participate. The company might have focus the CSR ac tivities to the project area or to the community adjoin the organizations. Then only it will be meaningful to the people stay around the area. Reference Petrodec Sdn Bhd. (2010). Annual Report 2010. , (p. 10). Petrodec Sdn Bhd. (2010). Company Profile. Pulau Pinang, Malaysia. Waldman, D. , Sully, M. , Washburn, N. , & House, R. (2006). Cultural and leaders preditors of Corporate Social Responsibility values of top management A Globe Study of 15 Countries. Journal of International Business Studies , 823-837.

Iron Crowned Chapter 21

For a few aftermaths, we were frozen in succession. It was Jasmine who fin whollyy got affairs locomote again.Oh, she utter. Wow.Kiyos grip on the form tightened, and for a second, I fe atomic number 18d hed crumple or rip it. Instead, he let it f solely to the floor and strode toward me as fleetly and fiercely as his p bolshieatory alter ego. I matt-up Jasmine foment non away, only when closer to me. atomic number 18 you sure? he asked, in a low, deadly voice.About which part? I snapped. That Im pregnant? Or that its yours? twain.I felt up my eye narrow as I continue tinge angry and defensive. Yes. Both.Silence fell. ThenWhen are you getting resign of it? he asked.Christ. You get right to the point.You chicane the point he exclaimed. You do it what its always been Youre sure? Youre really sure youre pregnant?Id had the same questions for Dr. Moore and open up myself repeating her answer. Yes. The foot races are very accurate. Besides, wherefore else do you retrieve theyd archive me for that? I pointed to the referral lying on the floor. He might convey with animal(prenominal)s, plainly hed up to now know what a CVS was.Jasmine, however, did non. She slipped away, gave him a wide berth, and retrieved the paper. Whats a chorionic vil-vil Its a test to detect defects, I said. I gave Kiyo a pointed look. And gender.Its a waste of time, he argued. He swallowed and attempted a kinder, to a greater extent sane course with me. Eugenie, you know the danger. You cant waste anformer(a) day. If any integrity finds out if any star in the Other cosmea I know, I know Do you think Im stupid? Do you think I any(prenominal)how missed the constant lash out attempts and actual rape based on that prophecy? Damn it, I know go than you what it means unless I cant I cant get an abortion until I know what it is. If its a girl or a boy.And then what? he asked. Youll keep it if its a girl? You always said you werent sure you treasured to befool ki ds.Im facilitate not, I admitted, my voice trembling. A baby world conqueror or not had never been on my agenda. unless I form to know.His expression darkened, the coaxing gone. Its better if you dont. Its better to keep it all anonymous, better not to think of it as a person. Stay ignorant. comely have the abortion and be done.Jasmine hadnt moved from her spot, her eyes way out bear out and forth as she drawed my verbal volley with Kiyo. Geez, she said. You dont determinem as well vacate active killing your own kid. I had been thinking the same thing. His polar detachment shocked me.He flinched and gritted his teeth. I never said Im not trouble oneself. except youre not just bemuse to the highest degree what this means for the prophecy, I pointed out. I studied him carefully, realization dawning. You dont entirely believe its yours anyway.Do you reprobate me? he asked.Its yours, I said adamantly. The last time Id been with Dorian, wed had kinky ad-lib hinge on. Maybe I hadnt cognise about antibiotics interacting with birth control pills, inactive I knew where a guy had to come to overhear you pregnant. I know without a doubt.This gave Kiyo pause, as though he really were truly meditative the reality of losing his child. I told you I never said Im not upset about this. But its got to be dealt with. How could you have let this happen?Oh, nice, I said. Its my fault. If youre so into caution, possibly you shouldnt have fucked me in that grotto.Jasmines eyes widened.Okay, forget it, he said tightly. And forget your CVS. Just get the abortion duration its still promiscuous. You cant be that far a ache.I shot up. While its still easy? Like you know Youre not the one who has to go through itwhy are you fighting me on this? he exclaimed in disbelief. You always said youd do this. Do you essential the prophecy to come true? Do you want to have a son who leads armies here from the Otherworld to conquer and enslave?Of course not You know that .Then stop wasting time Look, if youre scared about getting it done you dont have to do it here.Oh? I can check in at the Otherworlds Planned Parenthood clinic?No, he said wearily. But there are potions. Maiwenn could help. Along with healing, she can work all forms of other medical magic.Im sure she can. I couldnt hide the cheekiness in my voice. And Im sure shed be more than happy to.Eugenie Look, I interrupted. Heres how it is. I dont like your attitude. I dont like you dictating this to me like Im stupid or something. I know the consequences, okay? And you know where I stand on the prophecy. But I just have to know what only is in me first. both days. We just wait two days for the test.And then how long until the results? he asked. More time passes. Every day is dangerous.But what if its a girl? This came from Jasmine. Both Kiyo and I turned to her. What if Eugenie can have it? Youre always sack on and on about how awesome Luisa is. Wouldnt you want another one especiall y with, like, your actual sort of girlfriend?Its not Kiyo bit bump off his words and turned top to me. Those dark eyes studied me, and I felt my anger diffuse as they softened. I felt his have a go at it and knew all of this was coming from panic, his fears about the prophecy finally coming true. dickens days, he said at last.Two days, I repeated. And then Ill do the right thing. I wasnt exactly sure what the right thing would be if I was having a girl, seeing as motherhood still didnt really jump out at me. But that didnt exit right now. What mattered was that I had the choice.Then, abruptly and without warning, Kiyo wrapped his arms some me, crushing me to his chest. I bed you, he said, voice shaking. It was the first time hed spoken those words since wed gotten okay together, and they tore something deep down of me. But Im just afraid.I am too, I said, feeling tears spring into my eyes. Fucking hormones. Everythingll be okay.When he released me, I finally really comp rehended that Jasmine had witnessed all of this. The dramatic factor had plausibly trumped anything she could find on TV. Her face was a blank mask now, which set up me uneasy. What was she thinking about all this? For so long, shed treasured to be the one to have the heir. I supposed she should be all for an abortion. Yet maybe she was so keen on our fathers prophecy that she didnt care who had his grandson, so long as she could ride the power with us.I need you to stay with Jasmine tomorrow, I told Kiyo later, when we were lying in bed. I wish she hadnt found out about this. Maybe Im overreacting, except Im worried shell do something with the information. I could have Volusian watch her like he is now I usually summoned my minion for night watches. But Id feel better with you there.Kiyo drew the covers up around us. Where are you going?Where do you think?He groaned. Eugenie, you cant go bottom there until this chaw is settled. If they find out if anyone finds out well. All hell exit deaden loose, from those who are for the prophecy and those who are against it.I have to, I said. I realize now that most of my being sick is because well, you know. But being apart from those primings is affecting me too. I just need to check in. No more full-fledged meditation sessions, though. I couldnt risk any more telltale signs of my gestation from that intense communion. Id just do the bare minimum required. And not just with the toss offs magic. I need to keep an eye on the rowan Lands transition.I feared his reaction, curiously after his earlier outburst. Instead, he brushed a kiss to my lips. Be careful. Be quick.I will. I pushed my lips backwards, kissing him harder. I moved my body closer to his, wrapping our legs together. I was terrified of what was happening, terrified of what I might be carrying. But now, with Kiyo on my side, I felt true(p). We would get through this together, and I suddenly wanted to charge with him and feel his love around me.He responded instantly to the kiss, one of his custody tipping my head back in order to consume more of my lips. His other hand gripped my upper arm, nails lightly scratching my skin as animal lust began to take over. Then, abruptly, he stopped and pulled away.Whats wrong? I asked. I started to say he didnt have to worry about getting me pregnant, just now that joke seemed kind of inappropriate.Nothing Im just Im just tired. He kissed me again, entirely this time it was on my cheek. Its been a long day. Just not up for it tonight even though youre as sexy as always.The igniter in those last words seemed forced, and I was glad he couldnt see my frown in the darkness. I had just been rejected because because why? Having sex during pregnancy wasnt harmful, I knew that such(prenominal). Was I repulsive? Was the thought that I was carrying behave Kings heir putting him off? whatever the reason, I didnt buy that he wasnt up for it. Wed been pressed hip to hip moments ago, and his body had most sure been up for it.A sexless night was the least(prenominal) of my problems, and although neither of us spoke, I knew he slept as badly as I did. We tossed and turned, our movements as disturbing to each other as our individual worries. We both had bloodshot eyes when we woke.I headed off to the Otherworld as before long as I could after breakfast well, after what passed as breakfast for me. My appetite was still low. Jasmine wasnt happy when I denied her request to come with me, but Kiyo and Volusians presence was too daunting for her to put up much of a fight.I felt the Thorn Lands welcoming efficacy when I crossed over, but thankfully, it revealed cipher about my maternal state. My staff was equally happy to see me, particularly Shaya, who looked like shed thought I wasnt ever going to return. It wasnt an entirely unwarrant open fear. She and I sat alone in one of the parlors magic spell she updated me on the situation. Rurik feels the Rowan La nd is stable plentiful to move in a governing body. Theres still some unrest, and hell stay on for a while, but most have accepted your rule. Its the way things go. Hes withal culled the Rowan soldiery and feels you can trust whos go forth.I tried not to grimace at that, wondering what his culling had entailed. And Katrice and Cassius?She shrugged. Still imprisoned. Awaiting your verdict.I dont really want to do anything with them, I admitted. I dont know what to do with them.Honestly? With Katrice? You could set her free, and it wouldnt matter. Stripping the land from her stripped most of her magic. Her reason to live. Shes harmless. Without hope. But Cassius Shaya frowned. Hes dangerous. He cant wrestle the land from you, but hes got enough power to make trouble. Dorians al leady written and well-advised execution.I scoffed. Im sure he has.Dorians also provided a list of people hed like to see installed in the Rowan Land. We settled the resources split, but he feels he dese rves a controlling interest in your rule there.A controlling interest? This isnt a corporation I exclaimed. Write him and make it very, very clear that his help isnt demand over there. It isnt wanted. He has no right to it. Tell him all of that.Shaya hesitated, fretfully toying with one of her down in the mouth braids. No matter how diplomatically I word that well, the antagonism will still come through. Itll anger him.Good, I retorted. Dorian was a safe target for my churning emotions at the moment, and God knew I needed some sort of outlet. Let him be angry or pout or whatever. Im pretty sure he isnt going to declare war on me.It was something Id figured out recently. Dorian had been an advocate of using the Iron elevation to scare other monarchs, but the thing was, now that we werent together anymore, he had to realize it could be used against him too. I actually hadnt had to give in to his spoils of war demands. That had been a kindness on my part, and he knew it. I didnt ha ve to fear Dorian. I no longer needed him.Very well, Shaya replied. Her liveliness was obedient, but I knew she dreaded that letter. Shed never lost her devotion to him, and I was forcing her to split her loyalties. But we do need someone to manage the Rowan Land unless youre going to do it personally.No, I said swiftly, not that I needed to. Shed already known I had no interest in it. Do you have someone in mind?Yes. Me.I wasnt exactly surprised that shed step up to the task. I was surprised, however, that she didnt look particularly upset about it. Maybe she relished the challenge.Im cool with that, I said. Hell, after what you did around here, I know you can get Rowan into shape. But whos going to support things here?I was thinking Nia could.Nia? I asked, startled. My hairstylist?Shaya crooked me a grin. What do you think she does when youre not around? Shes been helping me and learning. I think shed do very well. Thered be others to assist her, and, of course, she could alwa ys contact me.It was still an unexpected choice, but Shaya seemed confident. And, I supposed, wed gotten the Thorn Land into grievous enough shape that it now functioned pretty smoothly.Okay, I said at last. Lets make it happen. When do you plan on moving?Today, she said. Ill go when you go. My things are packed.I couldnt help laughing. You knew Id agree. And you knew Id refuse Dorian.Shaya put on her primmest look, but her eyes sparkled. Yes, Your Majesty.I walked the Thorn Land before leaving, long enough to ensure the land I was there and boost the morale of the soldiers guarding my keep. Not that they needed it. We were victorious, and they were still celebrating. Id donned my gold crown for the trip to the Rowan Land, and my men regarded me with adoration, commerce out cheers for their brave, all-powerful queen. What would they do if they knew? I wondered. What would they do if they knew I was carrying a potential warlord? Somehow, it wasnt much of a mystery. They would che er more. They would worship me and revel in the chance to extend our rule.It make me eager to go to the Rowan Land, where I was feared rather than adored. Of course, I didnt know if that was any better. If those people knew I was carrying combat Kings grandchild, it would simply intensify their fear and convince them more than ever that they were nether the control of a tyrant queen. Kiyo was right, I realized. No one in the Otherworld could know about my pregnancy. Any reaction it drew would be a powerful one. The sooner I could leave, the better.Borrowed soldiers from the Thorn Land still made up the bulk of the guard at Katrices former castle, and their expressions mirrored those of their colleagues back home. I played the part, smiling and walking among them confidently, not daring to raise the fear and uncertainty I felt. Like the Thorn Lands, the Rowan Lands energy buzzed around me. Only I felt it, of course, but once, when I paused and talked to a guard for several minutes, I saw a small red flower growing where Id stood. No one noticed, and I hastily headed for the castle, figure nothing would sprout out of stone walls.Rurik greeted us happily, having already known about Shayas new position. As we all converged, I saw something spud between them, something that surprised me. Affection. More than friendly affection. It was then that I also noticed a bracelet Shaya wore, made of emeralds and pearls. Id seen it before. Girard had been working on it when I first met Imanuelle. It was the piece Rurik had commissioned. I tried not to gape as the truth hit me. Shaya and Rurik. They had a relationship going on, some romance, in all probability one that had been building right before me that Id been too oblivious to notice. That was why she hadnt minded taking on stewardship of a kingdom conquered through maverick means.No one else seemed to notice or maybe everyone already knew about them but as I stood there and listened to more debriefings, I felt a p ang in my chest. It was like Tim and Lara and not because both couples were so bizarrely matched. No, the similarities came in that it was so easy for all of them. Just fall in love and go with it. No political machinations and motives. No world-altering prophecies to muck things up. Id disencumber myself from Dorians scheming and not without a fair amount of heartache but things with Kiyo now were irrevocably altered. No matter how my pregnancy panned out, even if it had as happy an ending as it could, I knew things between him and me would never be the same. I would never have an easy relationship.Queasiness welled up in me, and I didnt bother trying to figure out which of the myriad reasons could be causing it. I leaned against the wall as Rurik continued speaking about troop placement. Even though it wasnt part of the land, the wall and castles foundation touched(p) the land, and I felt that magic warm and comfort me. I took a deep breath. I could do this. Everything would be all right, just as Id told Kiyo. Id know my childs gender soon. Then Id know what to do.My intention had been to stay around longer and make sure Shaya was settled in, but I soon decided I needed to get back. The others looked like they would have desire me to stay a little longer too, but they were also used to my weird or as they considered them, human ways. I assured them all that I had the utmost faith in them, reminded Shaya to rebuke Dorian, and then headed back to Tucson as soon as I could.When I arrived home and examine how Id been feeling today, it occurred to me that the transitions from world to world were making me sick. Transitioning wasnt an easy feat in general some couldnt even do it. Id grown adept at it, but now, it took its toll, even with the help of a gateway. I understood enough about pregnancy to know these annoying symptoms only lasted for a miserable time, but that didnt negate their annoyance. I didnt want anything slowing me down. I didnt want to b e hampered. My body was turning against me, and Kiyos urging just to end the pregnancy began to seem like a better and better idea. What did gender matter? I wasnt ready for this.He was relieved to see me back wee and wrapped me up in another big embrace. Everythings okay? he asked in a low voice. Nobody found out?I shook my head. No. And Im not going back until until this is settled. Im also starting to think What? he prompted.That you were right. That gender doesnt matter. The test is so close, though Ill still do it. But. Well. Like I said, it doesnt matter.Relief flooded his features. Im glad, Eug. Its the right thing to do. He hugged me again, and the hug was filled with more intensity. You can always inscribe the test.No, Ill do it. Especially after the fit I threw with my poor doctor.I wish I could go with you, he said wistfully. But Im not sure I can. Im taking a couple of work shifts.Are you? Or are you running off to Maiwenn?Its fine, I said. You wouldnt be able to fi nd out anything that day anyway.But youll let me know the moment you know? he asked, staring at me hard.The very moment.Kiyo might not have been able to go with me but Jasmine did.Ostensibly, I told myself it was because she couldnt be left by herself. Yet, deep inside, when I really looked at my heart, I knew the truth. I didnt want to go through this alone. I knew what the test entailed, and even if we got no answers today, it was still one step closer to what could be a large event.You can do it, you know, Jasmine told me.Id let her come into the exam room with me. It was indistinctly lit for the ultrasound equipment, and the doctor and tech had stepped out so I could change. Undressing in front of Jasmine felt weird, so I kept my back to her as I put on the hospital gown.Do what? This test?No. I mean, yeah, whatever, youll be fine. But I mean, have the baby. Whatever it is. Even a boy. You can fulfill our fathers prophecy. There was a panache in her voice I hadnt heard in a while one Id hoped had gone away.Gowned, I turned around. No. Thats out of the question. If its a boy well, I cant have it. End of story. A girl I dont know. Im probably not doing that either. I couldnt help adding, Besides, I thought you wanted to be the heirs mother.Her face was deadly earnest as she considered my words. I did. But maybe Im not meant to.The staff returned and situated me on the examining table while Jasmine retreated to a corner. They introduced themselves Dr. Sartori and Veronica the tech. They explained the procedure to me, though Id already read up on it several times. The doctor was going to ack stick a giant needle in me to collect cells and would use ultrasound to fall out him. He made sure I understood the risk of such(prenominal) a test. A small percentage of women miscarried. Dryly, I told him I was free to accept that.Veronica raised the gown to bare my stomach. As she rubbed change on it, I stared down wonderingly. Honestly? It looked no differe nt than in the past. Id always been skinny, and with my lack of appetite, I probably wasnt putting on much weight. If not for my symptoms and Dr. Moores very accurate test, I never would have guessed what was inside me. And what was inside me? My stomach took on a strange, sinister countenance. Again, I had that feeling of my bodys betrayal. It was doing things out of my control.Okay, said Veronica, moving the dodder to my stomach. Lets take a look.Both she and Dr. Sartori watched a black monitor that had my name, birthday, and a few other stats at the bottom of the screen. When the paddle made contact, the screen flared to life, showing the indecipherable grizzly and white confusion Id always seen when people had ultrasounds on TV. I could make no sense of it nor see anything resembling a baby, but sound straight off accompanied the images, repetitive swishing noises, kind of like waves. I at least knew what that meant.Thats the heartbeat, isnt it? I asked, a strange feeling cra wling over me. Heartbeat. another(prenominal) creatures heart inside of me.Neither practitioner answered right away. Dr. Sartori frowned curiously, and Veronica shifted the paddle around to get more views.Huh, said the doctor.What? I exclaimed. Two agile possibilities sprang to mind. One was that my gentry blood mixing with Kiyos kitsune blood had created some sort of monster. The other thought one that suddenly offered a world of caoutchouc was that there had been a mistake. The test wasnt accurate, and I actually wasnt pregnant. Isnt that the heartbeat?Dr. Sartoris contemplate fell on me, a small smile on his lips. Thats the heartbeats. You have twins.

Wednesday, February 27, 2019

Qantas Airways Limited Group Essay

IntroductionQantas Airways Limited is an Australian iconic convey lane group engaged in the operation of international and interior(prenominal) air transportation overhauls and the provision of freight work ( foodstuff Line, 2014). The airline also associates its functions with the Jetstar grass, with QantasLink, Jetstar Asia and Jetstar peace-loving grouped under the same moving in (Passport 2013). With a 17.7% grocery store section of international passengers in Australia (Business Monitor, 2011), the party aims to bang its worldwide grocery position finished a demanding and reconstructive approach. The conjunction has already accomplished a notable degree of achieve workforcet loc aloney and internationally with its meaningful competitory positioning and strong alliance with Emirates and previously British Airways. Though with increasing world(prenominal) forces bestowing as challenges for the phone line, Qantas has to adapt to the macro-environmental factor s befittingly in turn with their sexual securities industrying mix. Clarke (2006) stresses that in a oecumenical frugalal struggle, competition is fierce and cost need to be through international eyes, so an arduous epitome of the strategical pillars is needed for the sustain tycoon and betterment of Qantas in the international market.Internal Analysis1.1 Strategic AlliancesFor the improvement of orbicular marketing surgical operation for a company such as Qantas, a orbicular outlook on the affiliation among market condition, marketing policies and programs and consumer response needs to be developed systematically (Davidson, 1983). The application of inseparable factors relating to the strategic approach Qantas has utilise has developed in an enhancement of its global branding in the international aviation market. Qantas tactically formed a strategic 10-year alliance with Emirates on 31 March 2013 (Passport 2013), to further strengthen its global service across v arious regions around the world as well as to improve its system coverage. With its international segment proceed to be loss making (Passport 2013), continueing the international division of market parting with Emirates includes a permanent shift in their network of destinations that includes Europe,Middle vitamin E and Africa which is evidently a geographic advantage for the airline. The relationship deems more than large than a fixed agreement, including integrated network collaboration with coordinated pricing, gross gross sales as well as a benefit-sharing model (Market line 2013). The federation also coincides with their loyalty program, standardising the benefits for customers across both airlines in turn expanding their transmission line partners on a global take.1.2 CompetitorsThe generated link between market sh be and competitors is relatively important, as Hazledine (2011) stresses the more competitors there are, the smaller the market share. By forging an alli ance with an attractive competitor like Emirates, the company has gained a stronger network in Europe, Middle East and Africa, while gaining a competitive advantage in the international aviation market. However, since the formation of this unseasoned strategic alliance, the termination with the previous partnership with British Airways has led to a interpolate in routes and the comprise of its position with Oneworld- an alliance of the worlds pencil lead airlines working as one (Oneworld, 2014) There has been an affix of rivalry by a number of competing airlines targeting Qantas lucrative international and domestic routes.Hazledine (2011), discusses that the Australian market is predominately duopolistic, with about three quarters of the routes are shared between double-dyed(a) and the remaining are Qantas monopolies. This deductive reasoning leads to its dominance in the Australasian market being targeted by other leading aviation companies. The bulk of Qantas sales are from Australasia (Passport, 2013), though has been increasing interests from competing airlines seeking to capture their share digest of the region. However, with the significant investment of the expansion of Jetstar in the Asian territory, the notion of retaining a stronger consumer base will significantly intensify due to the construction of new routes with a code-sharing agreement signed with China Eastern (Passport, 2013).External analysis2.1 Economic conditionsIn order to sustain their achievement thus far, the ability to capitalisecosts and expand jaunt options for consumers on a global level leaves Qantas to transform its programme entirely, becoming one of the worlds best premium airlines, setting global standards for long haul travel (Mules, 2013). Though with the fluctuating inconsistencies in the global sphere, this economically impacts on the business itself. Before the economic downturn, the business illustrated the competitive pressures from Virgin Australia and various affordable carriers flying to Australia (IBISWorld, 2014). Its competitors exceedingly influenced the wampumability of the company with Virgin Blue successfully capturing the market share from Qantas, highlighting 30% 40% lower costs than those of Qantas (Oxenbridge et al, 2010). The combination of the Global Financial Crisis (GFC) and the inherent volatility of the aviation industry (Financial Management, 2013), meant that in terms of economic environment, many were seeking to lower and affordable services. Jetstar, a positioned association of the Qantas brand, centres on minimizing costs through operational efficiencies (Oxenbridge et al, 2010).In recognition to this significant investment of Qantas, there has been an affixd focus on Jetstars expansion into the Australasian region, by building stronger relationships in the effort to replicate the dominant market share of the domestic market to those in the Australasian region. Revenue evidently increased where it eventually reached the stage providing more than 100% of the Qantas groups profits in 2009 (Danaher et al, 2011). Jetstars performance provides an opportunity to focus on Australian traffic into the Asian continent, as demand for low cost carriers remains high in Asia Pacific (Passport, 2013). Furthermore, the rising oil prices seem to reinstate huge challenges to the economic conditions of a company. They directly impact on the profitability of a business and has unceasingly been a major component contributing to cyclical nature of economic activity and the demand for air travel (OConnell and Williams, 2011). With an 18% bill increase in 2012 (Market line, 2013), it pressurizes on the costs and margin of profitability of the company, which has led to an increase to internal and external costs.2.2 Sociological factorsMoreover, it is important to recognize the severity of income levels across the heterogeneous market, which may influence sociological identification numbers. The first passing relates to the cost-cutting strategies which confuse been implemented by Qantas, including segmenting businesses, instituting pay freezes and the outsourcing of functions (Oxenbridge et al, 2010). According to Oxenbridge (2010), Qantas slashed thousands of jobs with redundancies and attrition in order to save costs and switch to lower cost providers. delinquent to this predicament this has led to shifting operations and agreements offshore, basing their tasks in Dubai ultimately resulting to the significant number of job cuts associated with the study of the 5-year transformation programme (Mules, 2013).As profit margins are anticipate to increase with pressure, this has been an increasing implication for the company who are still establishing aggressive policies, which is ultimately affecting the suppliers and workers of the business. Furthermore, the second relates to the two-brand strategy Qantas has operated to append for business travellers and leisure carriers. The study of global trends on an international level must be initiated in order to provide the correct service to diverse ranges of markets. With the emergence of their lower cost carrier Jetstar, the company has applied different ranges of classes to accommodate the social needs of their consumers. By operating the services of premium classes to business passengers and lower fare divisions to those of the leisure travellers, restructures the position to bring up to all consumers.2.3 Environmental factorsQantas key priority is the reduction of carbon emissions resulting in fuel burn (Holmes, 2013). Their environmental sustainability ensures the future vitality and maintenance for the company and the carrying out of programs aids them to become a global environmental sustainability leader in the aviation industry (Qantas, 2014). The effect of their corporate social province can be suggested through the application of minimising carbon emissions and carbon footfall through the introduction of the lower cost fleet, B787 Dreamliner. With its improved fuel efficiency, it is expected to use 20% less fuel (Passport, 2013). Human activities further reduplicate climate and environmental issues, which ultimately influence the internal mix of the Qantas group.2.4 scientific FactorsThe importance of communication engineering science will always be of import in regards to the tourism and airline industry (Coles and Hall, 2008).The enhancement of customer mother through the disbursement of modernised technology embedded in all carriers of Qantas has led to the rising operations of customers on a global scale. In an article relating to the key issues of the company, Holmes (2013) depicts the rewarding response in relation to the implementation of online and mobile check-in, in-flight entertainment and electronic bag tagging in regards to the intense global competition. The utilisation of an interactive application of RED, as well as the sophisticated browsing tool for freque nt flyer users has been adapted to their global brand strategy in order for the improvement of quality and rewards for customers (Passport, 2013).Additionally, it has been noted that this multiplication of innovations is particularly reliant on information technology (IT) and communications technology (Pansiri and Courvisanos, 2010). In saying this, it is crucial for companies to navigate their views onto the online society to accommodate to a wider market. The functionality of particular social media strategies has aided Qantas to expose the brand in an online approach. With the lengthy improvement of new forms and technologies, the continuing implementation of these devices is crucial for company as well as the consumer experience.2.5 Political and legal factorsReinforcing the fact that Qantas is a multinational company, the operation of its services must run in a highly regulated environment. Through global alliances and government legislation, the manifestation of air servic e agreements primarily dictates the spatial extent of the airline network (Coles and Hall, 2008). Amongst the complexity of the regulation of frameworks the aviation industry appear to regulate in, the requirement of considerable negotiations between global governments must be reiterated in some occasions when regulate their rights to specific routes and air space. Qantas continues to benefit from government protection in the Australia- Los Angeles route, where Qantas and linked Airlines operate as a duopoly (Oxenbridge et al, 2010). Along with other alliances Qantas has tactically initiated, the air space is shared between Emirates, which inevitably upsurged their competition global position.Furthermore, theimplication of job security and the issues relating to Qantas legal dispute has created uncertainty for workers. With Qantas outsourcing their operations at a much lower rate of pay, has seized the attention of unions objectifying this notion. The major issued embossed was th e compatibility of the Fair Work Act in relation to the Qantas dispute. Forsyth and Stewart (2013) exemplify the issue of the ability of unions protecting their employees rights and jobs against the global competition of labour and outsourcing of jobs. This meant that in turn new enterprise agreements would be set out pertaining Qantas to want and revise their business strategy in the attempt to bargain with the unions. Nonetheless, this issue of the outsourcing of jobs is an increasing predicament resulting in long-term implications for workplace regulation in Australia (Forsyth and Stewart, 2013).ConclusionIn this strenuous analysis, the difficulty of bestowing challenges faced upon Qantas has led to a tactical approach of forming alliances with the largest competitor in the aviation market. However, the application of internal and external factors must be applied in order to retain their market position. With its dominance of market share in the domestic market and increasing na ture in the international segment, Qantas has the growth and potential to abide global forces imposing strategic approaches and marketing strategies.ReferencesCLARKE, Andrew. The future for Qantas still employment Australia home? online. ALTERNATIVE LAW JOURNAL 31 (2) June 2006 97-98.Coles, T and Hall, M.C., (2008) world-wide Business and Tourism Global Issues, Contemporary Interactions., Routledge Davidson, W. H. (1983). Market Similarity and Market Selection Implications for International Marketing Strategy. Journal Of Business Research, 11(4), 439-456. Forsyth, Anthony and Stewart, Andrew. Of kamikazes and mad men The fallout from the Qantas industrial dispute online. Melbourne University Law Review, Vol. 36, No. 3, 2013 785-830. Hazledine, T., (2011) Price discrepancy in Australasian air travel markets. New Zealand Economic Papers., Vol. 45,Issue. 3 Holmes, L. (2013). High-flyer. Financial Management (14719185), 42(3), 32-34. IBISWorld (2014) Major companies. Accessed 3 Apr il 2014 http//clients1.ibisworld.com.au/reports/au/industry/majorcompanies.aspx?entid=471MP32 Mules, R. (2013). The massive HaulThe QANTAS Emirates Alliance. Busidate, 21(3), 2-4. Oneworld (2014) http//www.oneworld.com/news-information/oneworld-fact-sheets/introduction-to-oneworld Accessed on 9 April 2014 Oxenbridge, S., Wallace, J., White, L., Tiernan, S., & Lansbury, R. (2010). A comparative analysis of restructuring employment relationships in Qantas and Aer Lingus different routes, similar destinations. International Journal Of Human preference Management, 21(2), Pansiri, J., and Courvisanos, J., (2010) Attitude to Risk in technology-based strategic Alliances for Tourism. International Journal of hospitality and Tourism Administration, Vol.11, Issue. 3 Passport QANTAS AIRWAYRS LTD IN TRAVEL AND TOURSIM (WORLD) (August 2013) Peter J. Danaher, tail H. Roberts, Ken Roberts, Alan Simpson, (2011) Practice Prize PaperApplying a Dynamic manikin of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing apprehension 30(4)586-594 Qantas Airways Limited SWOT Analysis. (2014). Qantas Airways SWOT Analysis, 1-8. Qantas Group (2014) http//www.qantas.com.au/infodetail/about/environment/our-commitment-to-environmental-sustainability.pdf Accessed on 5 April 2014

Clothes Can Tell a Lot About a Person

Pris matchlessrs Freed Chapter 27 rogue 217 My island was now peopled, and I view myself very naughty in subjects and it was a merry reflection, which I frequently made, how like a king I looked. First of either, the only country was my own uncorrupted property, so that I had an undoubted right of dominion. Secondly, my people were perfectly subjected. I was compulsory lord and lawgiver, they all owed their stands to me, and were ready to lay down their lives, if t here had been characterise of it, for me.It was remark-able, too, we had except terce subjects, and they were of three different religions. My man Friday was a Protestant, his incur was a Pagan and a cannibal. And the Spaniard was a papist. However, I allowed closeness of conscience finishedtaboo my dominions. But this is by the port. -Robinson here start to talk virtually how hes very comfortable and happy of his island and his people that they allowed their lives to him, and mention that he allowed libe rty of conscience throughout his dominions. religious freedom Chapter 27 summon 220-221 He told me they were all of them very civil, hvirtuosost men, and they were under the greatest distress imaginable, having un eff weapons nor clothes, nor any food, scarce at the mercy and discretion of the savages out of all hopes of ever re crook to their own country and that he was sure, if I would strive their re hypocrisyf, they would live and die by me. When Robinson was afraid of the Spaniards men and he strength be ill used for his kindness to them and brand his case worse than it was before the Spaniard start to tell him about their case and their condition later on that Robinson resolved to venture to relieve them. Chapter 27 Page224 I was closely asleep in my hutch whizz morning, when my man Friday came running in to me, and called aloud, Master, master, they are come, they are come I jumped up, and regardless of danger I went, as soon as I could get my clothes on, through m y little grove, which, by the way, was by this conviction grown to be a very thick wood I say, regardless of danger I went without my fortify, which was not my custom to do alone I was surprised when, turning my eyes to the sea, I presently saw a boat at about a league and a half distance, standing in for the down, with a shoulder-of-mutton sail, as they call it, and the wind blowing pretty fair to bugger off them in also I observed, presently, that they did not come from that side which the shore lay on, but from the southernmost end of the island.Upon this I called Friday in, and bade him lie close, for these were not the people we looked for, and that we might not know yet whether they were friends or enemies. -Here when Robinson jumped up and went out without his arms. He thought that the boat is for his friend but he found out that theyre an Englishmen. He was onfused because they might be his countrymen and friends or enemies and because of that he starts to observe them . Chapter 28 Page 226-227 This put me in approximation of the first time when I came on shore, and began to look about me how I gave myself over for lost how wildly I looked round me what dreadful apprehensions I had and how I lodged in the tree all night for fear of world devoured by wild beasts. -Robinson tell that after he saw three pris whizzrs with the Englishmen and after he observed the outrageous usage by the seamen they prompt him of himself. Chapter 28 Page 228-229 I came as near them undiscovered as I could, and thence, before any of them saw me, I called aloud to them in Spanish, What are ye, gentlemen? They started up at the noise, but were ten times more confounded when they saw me, and the uncouth figure that I made. They made no answer at all, but I thought I perceive them just going to fly from me, when I spoke to them in English. Gentlemen, verbalise I, do not be surprised at me perhaps you whitethorn have a friend near when you did not expect it. He must be sent directly from heaven then, said atomic number 53 of them very gravely to me, and pulling off his hat at the identical time to me for our condition is past the help of man. All help is from heaven, sir, said I, but can you put a stranger in the way to help you? for you seem to be in some great distress. I saw you when you landed and when you seemed to make application to the brutes that came with you, I saw one of them lift up his s enunciate to kill you. -Robinson catch the right time when most of the seamen were sleeping and go to the prisoners and talk with them and ask them about their condition and asked them how can help them. After that he found out that one of them is the passkey of the boat his men have mutinied against him.And the other his mate and a passenger. Chapter28 Page230 my conditions are but two first, that while you hold up in this island with me, you allow for not pretend to any authority here and if I put arms in your hands, you will, upon all occ asions, give them up to me, and do no prejudice to me or mine upon this island, and in the meantime be governed by my orders secondly, that if the post is or may be recovered(p), you will carry me and my man to England passage free. -When Robinson agreed to venture upon their deliverance and to recovered the boat . his was his conditions with the senior pilot and the two men and they accepted that and said that they would live and die with him so according to that Robinson gave them arms and pistol and musket so they complete their plan and succeed and kill the two who was the cause of the revolution and promise the rest. Chapter28 Page239 At length they came up to the boat but it is impossible to express their confusion when they found the boat fast aground(predicate) in the creek, the tide ebbed out, and their two men gone.We could hear them call one to another in a most lamentable manner, telling one another they were got into an enchanted island that either there were inha bitants in it, and they should all be murdered, or else there were devils and spirits in it, and they should be all carried forward and devoured. -Robinson ordered Friday and the headmasters mate with him to make a trick for the seamen which is to halloo as loud as they could to draw the seamen as far into the island and among the woods as possible. So Robinson can go to the boat and deal with the men inside(a) it.And when they came back to the boat deadly tired they and didnt find their men. Chapter 28 Page240-241 In a word, they all laid down their arms and begged their lives and I sent the man that had parleyed with them, and two more, who bound them all and then my great army of fifty men, which, with those three, were in all but eight, came up and seized upon them, and upon their boat only that I kept myself and one more out of sight for reasons of state. -now each and everyone of the seamen yield to them and they won the battle.Chapter29 Page245 I was at first ready to si nk down with the surprise for I saw my deliverance, indeed, visibly put into my hands, all things easy, and a large place just ready to carry me away whither I pleased to go. At first, for some time, I was not able to answer him one word but as he had recognizen me in his arms I held fast by him, or I should have fallen to the ground. -When the captain recover the boat he gave Robinson a boat so he couldnt express his feelings he was so happy and surprised.And he thought the captain was sent to him from heaven to deliver him. Chapter29 Page 246 When we had talked a while, the captain told me he had brought me some little refreshment, such as the ship afforded, and such as the wretches that had been so long his masters had not sacked him of. -Here we notice the love between the captain and Robinson from this quotation we read what the captain bring to Robinson many kind of food and cloth. Robinson was very happy with it and as he said he clothed me from head to feet Chapter29 Pa ge247-248 I could not tell what was best for them, unless they had a mind to take their fate in the island. If they desired that, as I had liberty to give way the island, I had some inclination to give them their lives, if they thought they could shift on shore. _Robinson let the prisoners choose their fate to stay in the island if they want but the captain doesnt want to leave them in the island. Chapter29 Page248 When they had all stated their willingness to stay, I then told them I would let them into the accounting of my living there, and put them into the way of making it easy to them.Accordingly, I gave them the whole history of the place, and of my coming to it showed them my fortifications, the way I made my bread, planted my corn, corned my grapes and, in a word, all that was necessary to make them easy. -When all the prisoners declared their willingness to stay. Robinson start to tell them about the place history and some ship canal to make their life easier and give them his firearms and description of the way he managed the goats and how to make both butter and cheese and give them some food which the captain had brought him to eat and bade them be sure to sow and increase them .Chapter29 Page250 In this vessel, after a long voyage, I arrived in England the 11th of June, in the form 1687, having been thirty-five years absent. -Robinson left the island The nineteenth of December in the year 1686 after he had upon it eight and twenty years two months and nineteen and arrived in England the 11th of June in the year 1687.

Tuesday, February 26, 2019

Innovators in the development of this technology Essay

Biochips ar soon expected to revolutionize clinical diagnostics, massively parallel deoxyribonucleic acid analysis, and other laboratory procedures involving molecular biology. In recent years, high-density DNA little represents or biochips have revolutionized biomedical research and greatly accelerated mug validation and medicates discovery efforts. The utility of micro array engineering is that it permits highly parallel gene expression profiling provide snapshots of the transcriptome in both(prenominal) healthy and diseased states.Biochips can be used to identify and rate drug targets, based on their ability to confirm a massive number of gene expression measurements in parallel. Biochips have been utilized to take aim in vitro pharmacology and toxicology issues, and argon being widely applied to meliorate the processes of disease diagnosis, pharmacogenomics and toxicogenomics. The biochips widely in use today, however, owe their existence to inception in miniaturizati on in both the private and academic sectors.Innovators in the development of this technology include Hyseq, Oxford Gene Technologies and Stanford University. The biologic nature of biochips likewise raises the possibility of some exciting medical applications they could be implanted in the body of interface with the living system. Some possibilities include Brain implants to baffle damage that has caused blindess and deafness. Cardiac implants to regulate heart beat, Blood implants to regulate drug discovery (e. g. insulin for diabetics) and implants to control artificial limbsThe fabrication of complex three dimensional biochips with the fabrication technology now used in the electronics industry is belike impossible. An essential feature of the use of a protein matrix is that the proteins directly their avouch assembly and the appropriate positioning of the semiconductor molecules. These are numerous examples of self-importance assembling protein structures, including virus particles and these are being studied intensely for potence applications to biochip technology. Biochips willing not be possible without computer designed proteins and rDNA technology. to that extent it will probably be several years before rDNA technology will be able to contribute substantially to biochips research, because it is first prerequisite to understand more about the relationship between protein structure and function, the biological self-assembly processes, and the mechanisms by which molecules could do logic functions and store memory. Future The boundaries of technology will be continually challenged as this technology progresses, and novel applications are devised. In addition to the evolving technical approaches of DNA micro array systems, new applications for microarrays are being developed.Recent progress in combining the use of chromatin granule (ChIP) arrays with DNA microarrays has allowed genomewide analysis of transcription factor localization to specific regulative sequences in living cells. Biotechnology is usually among just about technologies in that it spans an array of scientific disciplines. Individuals seeking to be well versed in applications of ergonomics must have inter-disciplines training. Bioprocess engineers, for example need some knowledge of biochemistry and microbiology as well as knowledge of engineering design so that the most efficient combination of micro-organism and bioreactor can be determined.Many industrial sectors are applying biochip technology. The sectors include are pharmaceuticals, agriculture, specialty chemical and food additives, environmental applications, good chemicals and energy and bioelectronics. References Commercial biotechnology An International Analysis, 1985, Office of Technology Assessment, linked States Congress. Office of Technology Assessment, United States, Congress Biochips Technology and Applications, 2003, Wan-Li Xing, Jing Cheng

Macbeth †Does the Lady Lead to Macbeth’s Demise? Essay

But his lady, a deeply ambitious char who is thirsty for power, takes the witchs erroneous prophecies as words of learning and ignites a fire in Macbeths heart. A fire for the propensity of power that only innocent blood can put out. maam Macbeth, who lusts for power, leads Macbeth into the world of vicious and brings him nothing yet demise to his genuine char conducter, on the dot to quench her thirst. In the beginning of the play, the three witches cast their net of false prophecies on Macbeth, which he easily avoids. Later, he writes a letter to brothel keeper Macbeth explaining the incident.After learning about the witchs false prophecies, brothel keeper Macbeths heart starts to throb. Her imagination takes her on new levels of evilness and greed. Now, any told she is thinking about is The good news that was in the letter. Her witty flyspeck brain is up to no good, planning the quickest route to the pate that will rest on Macbeths head. O, never shall sun that morro w trance (Macbeth, mo 1, scene IV) she said, in a simple humansner, she expresses that Duncan spending the iniquity at Macbeths castle, will not live toPatel 2 mark tomorrow. Look like the innocent flower but be the snake undert. (Macbeth, act 1, Scene IV) she says to Macbeth, basically telling him to be evil on the inside but appear innocent on the outside. lady Macbeth will lead Macbeth to his own demise. chick Macbeths ability to warp and convince Macbeth is great. Was the hope drunk? Wherein you dressed yourself? Hath it slept since? And wakes it now, to look so kibibyte and pale at what it did so freely? From this time such I account thy love. (Macbeth, act 1, scene 7, line 35) She plays around with innocent Macbeth, challenge his love for her afterwards he tries to stop the mayhem of the murder and backs out. What living organism was t, then, that made you break this enterprise to me? When you durst do it, then you were a man and to be more than what you were, y ou would be so much more the man. (Macbeth, act 1, scene 7, line 48) madam Macbeth questions Macbeths manhood, which infuriates him to the extent where he decides to go thru with her strategy to acquire the crown. brothel keeper Macbeth knows exactly how to exploit poor Macbeth. to a lower place the evil Lady Macbeths influence, Macbeth is a monster in the making. Lady Macbeth manipulates Macbeth to an extent where Macbeth turns into an insecure and a sly person. My hands are of your color, but I shame to wear a heart so white. (Macbeth, act 2, scene 2, line 64) Lady Macbeth addresses Macbeth as a weak hearted when hes horrified and overwhelmed after he murders Duncan. Once he did the nettlesome work upon commands from the Lady, he committed numerous acts of horror to keep the transcendental hidden.It begins when he brutally murders two innocent guards and ends with his own demise on with many other deaths. He turns into an insecure monster he kills anyone who is considered a threat to him. He murders Banquo, his best friend and Patel 3 attempts to murder Fleonce, Banquos son who is going to be a king, according to the witches. We have scorched the snake, not killed it. (Macbeth, act 3, scene 2, line 15) Macbeths words after his men kill Banquo but not his son.Macbeth has really turned evil, all due to Lady Macbeth. He has indeed turned into a terrible serpent on the inside and an innocent flower on the outside. Lady Macbeth has succeeded she got what she wanted. She is the primary cause of Macbeths destruction. She manipulated and pressured Macbeth, which transformed him into a lunatic that died a sad death. Even the greatest man fell because of a lady. Lady Macbeths influence was strong and hypnotizing. She was his end, his demise, his regrets, she destroyed Macbeth.

Monday, February 25, 2019

How to Write a Brand Positioning Statement Essay

The Power of 3 WordsFirst linguistic communication on the subjects goes to grassing expert and author Jack Trout who advocates the simplest note functioning strategy possible. He cerebrates that the best and just about successful notices occupy very particular positions in consumers minds, and those positions can be translated into a tarnish positioning contention of no much than three address. He wrote a post on differentiateing Strategy Insider where he saidI have never seen a great shop positioning strategy that needed more than than three wrangling to define the stake. Any more than that and the probability of achieving every kind of impact on the market turns almost immediately to zero. bulky tick offing focuses on the ii or three things that mark the bulls eye out as different. Great positioning always consists of unexpected words born from research, forged through heritage, and destined to differentiate. I cannot tell you what those words should be, but I can tell you that if you are claiming innovation or excellence in your positioning, you will achieve the opposite. The trick is creating a shuffling positioning statement that accurately encompasses your speck within three words (or as close to that as you can narrow).Think of it this way, consumers dont have the time, patience, or desire to sift through cluttered messages to get to the meat of the matter. If your disfigurement position isnt clear, concise, and believable, it will have no chance of snatching a space in consumers minds for more than a nanosecond. Your punctuate positioning strategy has to set the focus and direction of your brand in a way that is instantly meaningful to consumers. You may be familiar with Jact Trouts work which amplifies the above alongwith his ex partner Al Ries. tour of duty them out for more details and examples. While their work is strategic, practitioners need to keep an eye on a template which spells out the different elements that nee d to be allow ind. We hang at two approaches which are typical. If you examine closely the variations between them are slight 1. According to Gavin Robertson, cross off Positioning Statements provide the most utilizable function ofTaking everything you know somewhat your brand,Everything that could be said some the consumerMaking choices to pick one target that youll serveOne brand bargain you will stand behind.The mail Positioning StatementA best in class positioning statement has four cardinal elements Target Market (a)Definition of the market you play in (b) rat Promise (emotional or rational proceeds) (c)The Reason to Believe (RTB) the brand promise (d)The more focused your decisions, the more successful you will be specify on one target, one promise and maybe one or two reasons to believe that help to directly spinal column up your promise. scarcely the target shouldnt be everyone 18-65, and dont throw your eighter from Decatur best features at the wall and hopeful ly something sticks. And the reason to believe has to back up your promise, not be a whole new promise. The authorised way to write a cross out Positioning Statement is to fuck off the elements above and frame them into the following For the target market (a) disgrace X plays in the market (b) and it gives the main benefit (c). Thats because of the following reasons to believe (d). 2. On the separate hand Brad Van Auken says the brand position or brand positioning is how the brand is perceived in the mise en scene of competitive alternatives in the mind. When we develop Brand Positioning Statements we include the 5 elements below for each positioning statement.A Target Customer Definition,Brand Essence (Mantra),Brand Promise (Unique Value trace),Brand Archetype andBrand Personality,These 5 elements give the intended Brand Position greater depth.Brand EssenceIt is the heart and soul of the brand, its timeless quality, verbalized as adjective, adjective, noun. several(prenomina l) tribe point to the brand essence as the brand mantra, art object for others the brands mantra is synonymous with the brands tagline or slogan.BrandBrand Essence (Adjective1, Adjective2, Noun)DisneyFun family entertainmentNikeAuthentic athletic actionStarbucksRewarding everyday momentsThe Brand Promise / Unique Value PropositionOnly name of brandDelivers unique and compelling benefit or shared valueTo target customer descriptionIn the product or service category (establishing the competitive frame of reference) In the scope of market condition or trend that makes the benefit or value correct more compelling Because proof points or reasons to believeFocuses on the one or two key points of difference between the brand in question and other brands. Typically, these points of difference are brand benefits, benefits that are relevant, unique, compelling and believable for the brand in question. Brands typically focus on only one or two benefits and research has shown that people cant link more than that number of benefits to a given brand in their minds. The first or most important benefit is sometimes referred to as the primary brand benefit. Example The unique value proposition for Volvo is safety. As a brand promise, it could be expressed as Only Volvo assures a safe devolve on to parents who care about their childrens safety.One usually talks about attributes get in touchd with products. Generally, with brands, people focus on benefits or values. Brand benefits can be functional, emotional, experiential or self-expressive. Through market research, one can find out the path from attributes to benefits to values to self-esteem in customers minds. This march is called laddering. A self-expressive benefit of the Mercedes brand is that it communicates that I have status and money. Brandassociations are anything that people link or associate with the brand in their minds. For example, people associate gambling and other vices with the Las Vegas, Nevada br and.The Brand PersonalityIt is the composite of different brand disposition elements. Focus on 7 to 12 brand personality elements for each brand. A brand personality element is usually expressed as an adjective. The purpose of brand personality attributes is to help personify the brand and to give it a distinctive brand voice. Brand personality elements include the following Trustworthy, Innovative, Reliable, Friendly, Rugged, Wholesome, etc.The Brand ArchetypeIt is the underlying archetype that implies the driving force force or motivation behind the brand. Combined with the brand personality, the brand archetype gives a brand a more human feel. Brand archetypes include The Pioneer, The Wizard, The Scientist, The Sage and The Artist.Other important terms to considerBrand Trigger is a term used mostly in Europe. It refers to anything that is associated with the brand that causes people to think about the brand. It elicits brand recall. Some people refer to a brand trigger as a Bra nd mnemotechnic Device. So, most Brand Identity Elements (name, tagline, logo, jingle, etc.) are or can be Brand Triggers.We also talk about Brand Insistence Drivers. These five dollar bill drive customers from being aware of the brand to preferring the brand to being true-blue to the brand to insisting on the brand accepting no substitutes.1. Awareness,2. applicable Differentiation,3. Value,4. Accessibility5. Emotional ConnectionIn the Brand Positioning process its important to evaluate the market andyour target customers those that are most important to the future of your brand. With this understanding, continue to re-visit your positioning and tighten the focus.

Business Plan for a Recreational Business

EXECUTIVE SUMMARY A direction with the old and in with the brand- freshly-made X-Treme dryness inexpert park. The course is viewed as thrill, enjoy fit and flexible. It accommodates al nigh wholly languish times and varied packages ar knowing to suit the nodes capacity and beyond that to boost mavens confidence by motivating them to e truly everyplace aim their apprehensions. The start designate accomplished was the brainstorming and mind-mapping session. This was d cardinal in stray to develop an elating and fresh appraisal for inexpert production linees. The factors geted for the march onicraft were divided in to two. on that point were the external factors that were considered much(prenominal)(prenominal) as stinting factors, political factors, the socio-cultural factors and the competitors in the industry. Then, on that point were the internal factors considered which accommodate the st blind-up cost, the hands on investment funds, the assets and different resources needed and the over totally(a) pecuniary budget. The arts main(prenominal)(prenominal) center is located in K atomic number 18n inwardly Nairobi. These exposit offer several ut intimately(prenominal) and go forthdoor sports such as paintballing, go karting, dirt bike racing, and zorbing, among otherwises.The trade too ex scarpers their work by oblation natural sports packages for true ut nigh(a) sports that gitnot be d unrivaled on the premises. on that pointfore, the packages comprise of dope mount, trekking, scuba plunk event, snorkeling, w straine weewee rafting and alternate go down to different line of subscriber lines inwardly Kenya. The vision of this duty is to raise delicate customer supporters, build pertinacious-term kinships with the clients, create awargonness & transplant magnitude stipulation for the radical sports.Various sources for the interrogation were used, such as The Inter mesh topology, rawspapers, m agazines, journals, public banners, the normal public, unmarried strainmen and advantageful companies. The task of SWOT analysis was much of a fellowship contri furtherion, whereby the multitude members contri only whened in formulaation found on their own cognition and understanding of the agate line. The financial projections of the personal line of credit were base on estimated values. The p atomic number 18ntage interviewed companies with connatural products such as, Out of bounds and Kitengela adventures, to acquire powerable figures for be and taxs.They were primarily interviewed via email and telephone. Our military control likewise did stacks and face-to-face interviews. A grocery investigate was carried come verboten(p) of the closet to even up food commercialise place ingathering, trends and contends. Survey objectives were determined and the questions were prep bed base on these objectives. The promotional campaign was addressed and resea rched finished a commercialise survey. Overall, the commercial enterprise was shapen as viable and acceptable. MISSION STATEMENT AIM AND OBJECTIVES OF THE melodic phrase -Short Term goals From 1 to 12 month of operating a)Establish the mug food mart and inform the target food market of the products existence by 10% in the first gear year. )Creating a promotional and merchandising jut that give out procure the aw atomic number 18ness process by 15% in a year. c)Using fire and seasonal pricing to addition the demand of the products and services in the market by 10% in the first year. d) To develop a relationship with our customers in order to create a amicable purlieu and to slip a demeanor them loyal to our line of merchandise. This give maintain and s good afternoon teadily augment taxation by 5% disciplinely year. -Middle term goals From 13 to 60months a)Design a marketing plan that leave alone hold hold up our customers loyal to the telephone line. Pro primed(p)s provide steadily increase by 10% in a year. )Design a plan to increase our customers margin revenue depart increase by 9% in a year. c)Increase the service monthly with the preceding(prenominal) plans. Profits should increase by 15 in a year. d)Receive graduate(prenominal) fleets on the investment of 12% in a year. e)Grow in the market and increase the businesss market sh argon by 6%. f)Increase revenue and sales margins after the first year, by 10% to apiece one year in that respectafter. Long-term goals a)To expand the business by locating it in different argonas to facilitate the access of our products to say-so customers in those areas revenue give increase by 15% in a year. )To design a plan that exit expand the business in terms of the target market shekelss allow rise by 18% in a year. c)Maintain long-term relationships with the clients and receive customer feedback. Market share ordain expand by 7%. d)Introduce rising activities and uttermost( a) sports packages. Profits exit increase by 19% in a year. e)Maximize meshing margins and revenue margins by 22% in a year. f)Continue expanding in the market to clear any other challenger. Increase market share by 10%. KEYS TO SUCCESS The essential keys to success of this business include Create an environment for pot to feel good active themselves, both physically and mentally. To keep our customers comfortable by creating a relationship with them Provide special activities for mixed holi sidereal solar days. To insist on excellent customer assistance at all ms To recruit professionals in the different domains to insure customers ecstasy forever and a day a fol kickoff up on the customers hears in our premises and in outdoor facilities ar get downd by us. IDEA GENERATION When selecting an detach business, the root word identified conglome gait factors and their implications on the business. EXTERNAL FACTORS CONSIDEREDEconomic factors These include factors such as in flation, unemployment, economic growth and income ine superior. Each factor was considered and evaluated in order to determine the most damaging one to the business in the market. sign surveys and experiments show that Income inequality imparting affect this business the most in this market. Political factors These include the political upheaval in the market. Another check detrimental factor to businesses in Nairobi is the political factors. thitherfore, it is important to study the current political twituation and the impact it will arouse on our business.Socio-cultural factors These include factors such as population structure, lifestyles and behavior of the market. This was brisk to consider since the nature of the business is one that has rarely been explored onwards and on that pointfore, its success depends wholly on the customer behavior and lifestyles. opposition The fewer the competitors, the easier the success of the business. at that placefore, the business was selected based on the number of competitors in the market. X-Treme gravitation faces its main competition from Out of Bounds and Kitengela adventures. (Sourced from surveys)The pie chart shows which one of these factors is befooln as the most detrimental in the market, especially for our business. INTERNAL FACTORS CONSIDERED Assets and resources The assets and resources for the business are special, since most of the sports existence through on the premises are outdoor and require, one-off payments for the main equipment. Similarly, since the business is outsourcing for the fundamental sports packages, and then the assets and resources required are controlled. Financial budget The business was also selected because the readying of the projected financial budget was not impractical.initial start-up be The initial start-up costs for the business are relatively soaring for the new business. This is because the business is creation located in Karen and the cost of getti ng lad is quite expensive. However, it is a one-off cost. Return on Investment The return on investment is piquant. This encourages more investors to pitch in and the success of this business racyly depends on the attractiveness of the investment. Profit mogul The nature of this business is actually dynamic which immutablely eliminates any new type of competition to this business.The business flannelthorn visualise high initial start up costs just now these costs are the likely to be recovered in full within the course of the business. argument DESCRIPTION / companion SUMMARY COMPANY DESCRIPTION AND OWNERSHIP 1. 1Company description The business is mainly accentd a or so fundamental sports. We provide our customers with different thrilling activities. These include A set of activities that mass be enjoyed in either the X-Treme Gravity recreational park or outside the premises. Our premises are situated in Karen, Nairobi.This is our main center, and it will be an tot al sports recreational park. Then we extend our services by offering other fundamental sports packages so that certain primitive sports such as scuba diving, tossdiving, mountain uprise and white piss rafting, among others, fundament be done in style. The thoroughgoing sports packages ingest been knowing in such a vogue that it stretches out to different, unique places within Kenya that are top hat suited for that specific radical sport. The main objective of this business is to provide a new air of enjoying and relaxing during leisure time to our Nairobi residents.Therefore, X-Treme Gravity is not exactly an extreme sports park but also a fun park, specifically founded to add enjoyment in the lives of our customers. primitive SPORTS AGENTS We extend our services as extreme sports agents and the procedure that turn of events business followed is 1. 2Company Ownership by and by a careful analysis of all the different possible ownerships useable, this company will break away as a limited company for the pursual ad cutting edgetages a)The ordinary shareholders are the owners of our company. b)The ordinary shareholders at the AGM elect the Board of Directors. )The members of the company can vary from two money box infinity (depending on the no. Of shares) d)The shares are traded on the stock exchange. e)There is a separate wakeless entity from the shareholders f)There is a limited indebtedness to shareholders. g)Funds and finance are raised through the issue of shares and redemption of debentures. (MBA Publishing Ltd, 2005) COMPANY jam AND FACILTIES This company will be located in Karen considering the atmosphere we would like to create for our customers as tumesce as the issue of land. radical sports which need to be done outdoors will then maintain its withdraw stances where customers will either be transported on that point using the companys facilities or use their private transport. Those w need to hold out our company vehicles to pick and drop them to our premises need to give a weeks relegate notice, including the numbers needed to be picked. (Sourced from Kitengela Glass) The facilities included are A cafeteria The cafeteria is designed in a modern art style. It extends outdoors so that our customers can enjoy the outdoor breeze on a lucky day under the table umbrellas.People may also sit in the well-designed, creative loft. Changing rooms These fix been included on the premises so that the flock doing the outdoor sports can change there and lock their belongings in the secure lockers in the changing rooms. play place There is a picnic site on localization, which has bee well designed to fit the description of peaceful, relaxing and scenic. This has been specially introduced for the trails, companies and families. An area filled with nature and comfort perfectly designed specifically for the satisfaction of our customers.Go-kart and dirt bike tracks The premises also include two separate tracks for go karting and dirt bike racing. Attention has been given to developing these tracks so that conglomerate competitions can be held on location under the categories of junior(a) karting and team grammatical construction. Artificial rough rock fence This has been installed on location as well for the purpose of training for rock climbing. There is one separate wall for juniors and one separate one for adults and professionals. inside this area, individuals are also trained for abseiling/ rappelling.Rope crossing/ Tarzaning/ aerial get structures Once again, a separate area within the premises will be dedicated to all the roofy games ( high), where ropes are tied to divers(a) tall structures rattling high off the ground. PRODUCTS AND attend toS PRODUCT AND SERVICE DESCRIPTION X-TREME GRAVITY will be offering the next activities within the premises 1. Paintball P aintball is a sport in which players eliminate opponents by striking them with pellets containing paint (refe rred to as a paintball), usually shot from supply paintball gun (or marker). Wikipedia, 2007) The area for paintballing has been designed in such a way that it offers flexibility in the types of paintball games that can be compete on location. These variations in the paintball games obligate been done intentionally, to offer a wider variety for customers ranging from the age assembly of 10 onwards. Among the paintball games that can be played on our premises are Capture the flag- players need to steal the opposition flag and defend the friendly flag Elimination- shoot the enemy team may replay if hit King of the hill- one team defends a raised flag succession the other team attempts to lower the flag.Zombie- a few players are considered enemy (only die with goggle shots) which will turn others into their team by hitting them Speedball- players start from 2 far sides of a round field nerve-racking to capture a flag placed in the middle and return it to friendly base. (Wikipedi a, 2007) 2. Go-karting T He business chose to introduce go-karting on the premises because it is a precise fun-filled, enlivening and stimulating game. The game requires a individual to hire out a go-kart and complete several rounds, competing with other debased baitrs on the aforementioned(prenominal) tracks with them.The idea is to reach the finish point originally the opponents and the thrill lies in the speed at which they drive the go-kart. The game has been designed and split in to two categories The junior karting for all the children under the age of 12 and team mental synthesis for adults and companies who come to the premises for team building activities. We can also provide photography, video recording and product displays if required. (Envermeyer, 2009) TEAM-BUILDING GO KARTING What fall in way to get your kick the bucketforce motivated than a kilobyte Prix-style event?Once your staff is confronted by a track full of adrenaline-fuelled workmates and a burning d esire to win you will soon see who responds best under testing conditions there veritablely is no better way of bringing bulk together than on the race track. (Envermeyer, 2009) lower-ranking KARTING e real last(predicate) likelihood the next Formula 1 Champion will pass started his career in a go-kart. Youngsters from 8 long time upward are competing on a regular basis and whether you are assay the sport to see if the child has capableness drop or simply sounding for a different type of birthday treat the karting could be roughlything to consider. Envermeyer, 2009) 3. soil bike riding This game has several similarities with go-karting. To start with, it is a game that spells out wild and crazy fun, just as go-karting. Separate dirt-bike tracks have been designed in such a way that the tracks are dusty, uneven, uphill, seehill, through bushes, testing various takes of difficulty. The tracks are quite long and the game requires a well protected and geared up individual to ride a motor cross bike through the different levels on the track, competing with his/her opponents along that track. The deal is to reach the finish point ahead your opponents.The game is only applicable for children preceding(prenominal) the age of 15 and requires a certain level of skill or enthusiasm. (Dirt rider. net, 2005) 4. antenna ropes / Rope crossing and Tarzaning This action emphasizes on height and balance. There are several activities involving ropes within the premises that have especially been designed for team-building activities, junior activities and professional training. One rope is tied from one tall structure to another and a someone is to balance him/herself on the one end to the other wearing the rein in and other necessary protective gear, for our clients protection.However, this is just one of the galore(postnominal) activities with the ropes. There are bridges do of ropes only, su oversteped high off the ground, there are Tarzaning activities a s the name suggests and numerous more. (South Stafford shire council, 2009). The ropes are suspended very high of the ground and they have been positioned in an area within the premises that has outdoor, adventurous, bushy excursion scenery. This servings overcoming the fear of heights. whatever of the get behinds we offer are MINI AERIAL ROPES TRAIL 8 age of age & upThis trail is to be created especially for small adventurers. The trail is similar to the regular trail, but is adapted to the younger clientele. This trail permits children to have fun going from one tree to the next all the term at their own rhythm and abilities. Although, the trail has different levels of difficulties for the juniors as well. confederacy Requirements (South Stafford shire council, 2009). Must measure a minimum 1m40 arms extended, from fingertips to toes. large supervision is obligatory. Be in good health.THE CAP JASEUX TRAIL Aerial ropes course in Cap Jaseux consists of 73 suspended bridges, which cross over 4 distinct areas. These bridges wind through a purple trees, bushes and woods, from platform to platform within the trees. Each section is composed of a complete route with each its own challenges and surprises, but always respecting the capacities of each hiker. (South Stafford shire council, 2009). Participation Requirements You must be over 8 years of age and measure a minimum of 1m80, arms extended, from fingertips to toes.Participants under 16 years of age must be accompanied by a responsible adult (an adult can accompany a level best of 3 young participants). Participants cannot be under the influence of alcohol or drugs. Participants must be healthy. 5. Zorbing The activity of sphering, zorbing or globe riding is the recreational practice of humans curl shinehill in a brisk sphere, generally made of transparent plastic. Sphereing is generally performed on a gruntle slope, but can also be done on a level surface, as well as on water, permitting more ri der control.The zorbing zone has been designed with several exciting and challenging barriers. While rolling downhill in the plastic ball, the sphere is rolled down n a certain direction and from there it meets several cushioned barriers that submit the sphere bounce-off the cushioned barrier. We offer two types of spheres, the single holder and the replicate holder. Zorbing is a very flexible game as it can be done in various ways. It could be rolled down, it could be in water, it could be bounced off various barriers. Extras We also include a low level of water in the zorbs. Extreme dreams, 2009) . 6. Wall/rock climbing and abseiling/rappelling For those who are interested in high-adrenaline adventures and the terror of height, wall/rock climbing was not forgotten in the mixture of the creation of X-TREME GRAVITY. In this sport, the social climber wears a harness and other protective equipment before the activity begins in order to protect them from accidents of any sorts. The built-in wall/rock wall has an uneven, rough texture just as in a real adventure. Individuals are required to climb it using different levels of support. The wall stretches very high.On reaching the top, then the individual is required to climb down using the fascinate equipment from the other side of the wall. This helps in overcoming fear of heights and it can be used especially for training of using the appropriate equipment and climbing and descending aptly, for a real rock climbing journey. (Wikipedia, 2007) EXTREME SPORTS PACKAGES The business is keen to provide exciting, thrilling and adventurous extreme sports packages and therefore, X-treme Gravity has designed several inebriate packages for the introductory stage of the business.The business feels ahead to expanding and introducing more new and unique extreme sports packages over time. The packages that X-treme Gravity introduces, includes smokestack raise White-Water Rafting and Kayaking aqualung come down Sky di ving Mountain Climbing If you enjoy climbing/hiking, Kenya has a lot to offer, the most favorable areas organism, the Aberdare Mountains, the Chyulu Hills, Hells Gate, Mt. Susua, Mt. Longonot, the Menengai volcanic crater in the Rift Valley, Ngong Hills, located south-west of Nairobi, Cherangani Hill, Mt. Elgon and Mt Kenya. (East Africa Shuttles & safaris Ltd, 2008)Mt Kenya offers a rewarding hike as well as challenging climbs. There are eight routes up the mountain, threesome of them being the most common and accessible to anyone of apt fitness. Naro Moru, lying to the west, is the easiest ascent with Sirimon to the north and Chogoria to the east being equally popular but you still need to be fit and properly equipped. Batian at 5,199meters is the summit and should only be attempted by experienced climbers. You need to be accompanied by a porters beer or go with organized tour. Be careful of altitude complaint and hypothermia.The best time of the year for climbing is from mid -January to late February and from late marvelous through September but it is accessible most year round. (East Africa Shuttles & safaris Ltd, 2008) You will need warm, wind proof clothing, secure comfortable base on balls boots, gloves, a tent and a good sleeping bag as well as a stove and high-energy food and drinks. Several places hire equipment (East Africa Shuttles & safaris Ltd, 2008) Mount Kenya Routes and rank (East Africa Shuttles & safaris Ltd, 2008) Sirimon Route The to the lowest degree used of the three corpus routes.Because Sirimon is on the dry side of the mountain it offers some of the finest forest walking to be had on any tropical mountain. In the lower sections, above the Park Gate. Higher up, Hugh specimens of St Johns Work interspersed with small thickets of Bamboo. Near the top of the track, elegant alpine flowers and the start of the tussock grass. Animal life abounds and parties often come across buffalo, elephant and sometimes-even lions. Naro Moro Ro ute Although the least scenic of the three principal routes, it mud the most popular.Firstly it is the fastest route to Lenana and back if you enter from the main road. Secondly both the Naro Moro River Lodge and Mountain Rock Hotel offer excellent facilities for climbers, including equipment hire porters and comfortable adaptation. Chogoria Route Having reached the road head, Chogoria is the fastest and, arguably, the most pretty and spectacular route up the mountain. Itinerary (Packages designed by X-Treme Gravity) filling 1 -2 night 3 days. Sirimon Route $537 pp (Kshs. 42950) solar day 1 commute from Nairobi and beginning of ascent.The first night is spent at superannuated Moses daylight 2 journey from former(a) Moses up to Shiptons Hut, in preparation for the closing ascent. Day 3 Starting very early in the morning, prove up to Lenana Point for Sunrise. The descent begins shortly afterwards, back past(a) Old Moses in order to meet the vehicle, for the transfer bac k to Nairobi. selection 2 2 nights 3 days. Naro Moru route. From US$537 pp (Kshs. 42950) Day 1 expatriation from Nairobi and beginning of ascent. The first night is spent at the Met station. Day 2 Trek from the Met Station up to Mackinders Hut, in preparation for the final ascent.Day 3 Starting very early in the morning, ascend up to Lenana Point for Sunrise. The descent begins shortly afterwards, back past the Met Station in order to meet the vehicle, for the transfer back to Nairobi. Option 3 3 nights 4 days Sirimon Route from US$600 pp (Kshs. 48,020) Day 1 Transfer from Nairobi up to Old Moses. Day 2 Trek from Old Moses to Shiptons Hut. Day 3 Starting very early in the morning, ascend up to Lenana Point for Sunrise. The descent begins shortly afterwards, back to Old Moses for the night. Day 4 Final descent and transfer back to Nairobi. tout ensemble Prices include All prices exclude Park FeesTipping PortersClimbing Gear & Sleeping Bags GuidesBeverages & mineral Water Accommo dation in huts 3 simple meals per day Cooks White-Water Rafting and Kayaking Kenya has three rivers the Tana, the Athi and the Ewaso, suitable for rafting at all levels of competence up to exhilarating course of study V white water. The experience is more rustic and less displace than the Zambezi version. (East Africa Shuttles & safaris Ltd, 2008) Below are details of the rivers we run and the rates for established unhorses. Rivers and Rates The Tana River one day rafting explodeOur premiere one-day trip ideal for volume with a day or two to spare when visiting Nairobi, or those basing themselves in the detonating device (only 100kms along the Nyeri Rd). This will be an exciting day of thrills (and often spills) with a great mix of high action white-water (up to step V) interspersed with scenic calm water where bird life abounds. zero(prenominal) fair to middling? Why not leap feet first into a big surfing hole, jump a 30ft waterfall or swim The Devils Toilet stadium (wa ter level dependant). (East Africa Shuttles & safaris Ltd, 2008) A typical day trip starts with you being picked up from either The Norfolk hotel, or Sarit Centre in Nairobi by 8am.A 1. 5hr drives sees you arriving at our Camp at Sagana. Here you can relax with tea/coffee and biscuits before receiving a comprehensive safety briefing. After subscribe a compulsory release and guess of risk form, we drive up to the put-in where you will receive some final practical training before heading down river. The trip is either 16km (high water season) or 8km (low water season) and lasts approximately 4hrs. This varies greatly referable to the water levels and we often beget ourselves rafting 8km one day, then 11km the next due to rain upstream.The trip takes out at Savage Camp, where you can enjoy a solar heated cascade or relax in the pool before enjoying a three-course BBQ lunch. Trips depart Savage Camp no later than 5pm for Nairobi to ensure you derive back at your pick up point befo re dark. some other options available on the Tana include scenic float trips from the camp downstream on completely flat water for those not wishing to experience any white-water. This trip lasts 4hrs and takes in the abundant bird life inhabiting the unstinting riverine forests along the river. To date our guides have recorded over 120 species of birds on this section.A Kenya Professional hunting expedition Guide usually takes trips. (East Africa Shuttles & safaris Ltd, 2008). New to our repertory of Tana trips is the full moon run. This takes in the white-water section only and lasts about 3hrs. (Packages designed by the X-treme Gravity) Prices All prices are in US dollars One day trip 99. 00 (Kshs. 7,910) One day/one night 137. 00 (Kshs. 10,920) Scenic float trip 82. 00 (Kshs. 6,540) Full moon trip 124. 00 (Kshs. 9,950) The Athi River 3 day rafting expedition Itinerary (East Africa Shuttles & safaris Ltd, 2008) If you like multi-day expedition style trips then the Athi is for youFlowing through Tsavo National Park, we raft up to 80kms of Kenyas second long-life river with three days and three nights on the river. The river gives an frightful mixture of relaxing calm water with game viewing (Lion, Elephant, Buffalo, crocodile and hippo have all been seen from our boats) and abundant birdlife interspersed with some great white-water (up to grade IV). The trip usually goes out fully self supported with our guides providing eat (full cooked or cereals/fruit/toast), lunch (a selection of cold meats and cheeses with bread/salad and fruit) and dinner (three courses).If a more luxuriousness trip is your style then vehicle support (at an extra cost) is available to bring those added necessities. (East Africa Shuttles & safaris Ltd, 2008)Day one gets you to Athi at Kibwezi, a short drive from the Mombassa road. After our comprehensive safety briefing, you will set out in the afternoon to raft the short distance to our first camp, Bushwhackers. Set on a se cluded sandbar mid river. The first night is spent round the campfire listening to the sounds of Africa and swapping stories with the guides about the days ahead.Day two after breakfast and an early start you will soon reach our first study rapid followed by a few calm sections interspersed with smaller rapids down to our lunch spot. More rapids and flat open plains where hopefully you will see some of the animals native to this area follow this. new-fangled afternoon we pay back at our second camp scorpion on the relatively unpopulated left bank of the river. Day three has some of the best rapids with the legendary Vietnam taking you through dense undergrowth and crocodile burn providing an awesome hit.After another fun packed day you will arrive at our final camp, Hippo, where you will spend a final night by the fire relaxing and re living the front days action. Day four we return to Nairobi by some lunchtime. Price (US Dollars) $623. 00 (Kshs. 49,800) All prices exclude Tip ping Beverages & Mineral Water Scuba Diving and balloon safaris Kenya has nearly 600 kms of coastline, nearly all bordered by spectacular coral reef. The Indian Ocean provides warm, hospitable waters, with coral reefs luxuriant with marine life, ideal for scuba diving.Often on our way to dive sites the boat will slow down to play with a school of friendly dolphins or stop to dive with the gentlest of giants, the whale shark. (Africastay, 2004) In Kenya we work with Diving the Crab and Diani Marine Kenyas top dive schools. Both are based at Diani Beach on the South Coast of Kenya and are accredited to run PADI and SSI dive courses. Diani Marine was established in 1978, Diving the Crab in 1983 so both schools have nearly galore(postnominal) years experience of scuba diving in Kenya and operate very well run dive bases, equipped with the latest equipment, dive boats and high qualified instructors and dive masters. Africastay, 2004) The package 7 nights adaptation at beach side hot el on the spectacular Diani Beach + speedy safari to the Masai Mara for 2 nights 3 day in lavishness tented camp. on full board with 3 game drives per day in 44 vehicle Optional extras such as diving with Whale Sharks, scuba dives and courses, dolphin watching, kite surfing + windsurfing Flights from Europe not included, airport transfers included and park fees included side, Mombassa Region, Diani, South Coast Price, from US $ 1,198 (Kshs. 5,800) All prices includeAll prices exclude Flights, Included Tipping Availability All yearBeverages & Mineral Water Skydiving Divers are usually based at a single beach resort and brighten their way to a local airstrip before falling out the sky at enormous heights. At Diani, sky addle-heads take a short trip to Ukunda airstrip, and ascend in a Kenya Twin Otter, completing the spectacular and exhilarating drive by landing on the doorstep of their chosen try-on to enjoy a well-earned drink. Mowngera Kioga, 2005) This means that at Diani, sky plungers stay at the Safari Beach Hotel take a short 10 minute drive to Ukunda airstrip, take off in a waiting Air flavorless Twin Otter, and then dive directly over the beach- landing on the smoothen right at the doorstep of the resort. For the skydiving addict, this is a perfect arrangement. For most skydivers, its all about the fall- the pure freedom of flight that lasts from the time a jumper leaves the plane until the parachute is pulled at nearly 2000 feet.The average diver falls at the incredible speed of 120 miles per hour- but those who have never tried it may be surprised to know that this experience does not feel like falling- the continued numberum of the plane sends the diver earthward on a sustained arc- which means that there is none of the jump out lifting plunge sensation that you may expect. (Mowngera Kioga, 2005) This is the nearest experience possible to debauched free as a bird n freedom at its most pure and simple. Packages 2 night, 3 days, Diani beach. US $ 1,074, (Kshs. 85,900) Day 1 Transfer from Nairobi to Mombasa DianiDay 2 sky diving day. Day 3 Starting very early in the morning, for the transfer back to Nairobi. Location, Mombasa, Diani Region, Kenya, Africa All prices includeAll prices exclude Flights, IncludedTipping Availability, January, February, March, November, December,Beverages & Mineral Water underway SITUATION AND SWOT epitome INDUSTRY PATTERNS Whilst millions of shillings are being pump into the sports industry especially the extreme sports industry, by companies in the form of sponsorship, most extreme sports remain at amateur levels, bedeviled by problems.This is in see-through contrast to the thriving environment businesses are before long enjoying. Among the most attractive extreme sport is mountain climbing and trekking which is mainly practiced in on Mt. Kenya, Mt. Elgon, the Aberdare Mountains, the Chyulu Hills, Hells Gate, Mt. Susua, Mt. Longonot, the Menengai Crater in the Rift Valley, Ngong Hills, l ocated south-west of Nairobi, Cherangani Hill, as just a few to mention among others. Extreme sports are a combination of both professional and corporate social sports at the same time.The second most popular extreme sport is Skydiving, which is usually based at a single beach resort and make their way to a local airstrip before falling out the sky at enormous heights. At Diani, skydivers take a short trip to Ukunda airstrip, and ascend in a Kenya Twin Otter, completing the spectacular and exhilarating drive by landing on the doorstep of their chosen accommodation to enjoy a well-earned drink. Throughout the 2002 event, over 120 divers made continual skydives over 2 weeks.Kenya has a weak repute for extreme sports compared to the other sports, the coastal regions are mainly the scene for these sports mainly because of the extensive water bodies (sea), and on the other hand, motor sports tend to recover the reputation through big jazzy events like the Kenya Safari Rally, which take s place around Easter. The rally, which starts and finishes in Nairobi, follows a route that covers 4,000 kilometers (2,486 miles). Large crowds follow the event in the rural areas and the cities.During the rally, daily results dominate radio, print, and television news coverage as Kenyans cheer for the local heroes competing against top international drivers. In the sports industry, the rules of play change constantly. Sports organizations must deal with an ever-evolving array of challenges such as risks that can expose organizations ability to compete in this dynamic and high-profile marketplace, finding professionals experienced in identifying and solving the unique risk management challenges facing companies and organizations within the sports industry. about of the major(ip) challenges are Designing and negotiating cost- effective, custom-made insurance programs tailored to the demand of your company or organization, Establishing a loss-control program by assessing the risks facing your company or organization and preventing losses before it is too late and conception a claims management program that will help reduce your entire cost of risk. The Government says that it will support establishment of extreme sports lottery that will among other issues help fund the welfare of extreme sports multitude and promote sporting activities in the country. chair Kibaki said a delegacy will soon be formed to manage the lottery to rectify extreme sports in the country. We want to have institutionalized mechanisms in Kenya that will promote various palm of Extreme sports and improve the welfare of extreme sports people in the country, the death chair said. In recognition of the importance of sports, President Kibaki said the Government has initiated measures to strengthen the sports industry in Kenya.He give away that the Government has allocated resources in the budget to support sports development programmes. Said President Kibaki My Government has also e stablished the sports stadia management board and set divagation funds for maintenance of sports facilities countrywide. The President said, in addition to these measures, programmes will be intensified for the promotion of extreme sports through identification and training of able young people from the regularizes and provinces up to the national level.He observed these sporting activities are essential not only for nurturing good health but also in creating opportunities for individuals and communities to socialize among people Thus sport contributes to building a cohesive society that is an essential base for a strong and prosperous nation, the Head of State said. The President pointed out that sports have plow a source of dependable employment for many young people and urged extreme sports people to aspire to excel in their chosen fields in order to benefit from these sports. In terms of market needs, there is legitimate great need for extreme sports entertainment.A growing thrift means more people have more money to spend and leisure activities are gaining a premium. The local entertainment industry broadly speaking consists and is almost limited to media. People are willing to spend a lot just to enjoy the pleasures of extreme sports and explore these sports to rise in the sports industry for economic purposes. Some of these sports are professionally practiced around the world and cost quite a lot compared to the local sports but this in turn brings a benefit to the country as a whole, not only financially but economically and socially as well.In terms of promotion and admitment, our emerging culture has a amazing tie to sports. People will develop a personal individualism with a sport being in such a group fulfills a strong social need. This is a social need that is currently only served by mainstream sports. Club sports tend to disappoint but there is a legitimate social need not being met here. This is because night club sports are usuall y amateur played and do not engage in team building so as to play among people and get to know the sport very well, such an example is golf, which is played individually, so it is up to the player to play it right.COMPETITION AND BUYING PATTERNS Competition is mainly among touring companies, lodges and resorts that associate with different packaging styles and enhance these extreme sports. They help in the practice of these sports such as to get the appropriate locations for the sports. These touring companies have professionals who help in the process of undertaking these sports, where they guide the actual practitioners all through the way. Some of these companies include Africa scope safari and tours located in Nairobi, Extreme Safaris located in Mombasa, Kenya eco lodges, Kenya diving resorts, Mt.Kenya treks, Burguret Chogoria, Wildlife safaris, the ultimate expedition and various others. This leads to a monopolistic competition among the market therefore competition is brutal due to many choices and a wide range of variety for customers to make decision upon. These touring companies create a smart marketing strategy in order to attract their customers. This is done through affordable and attractive packages and offers that customers look forward to all the time.This is mainly generated during the peak seasons although most recover their costs through high pricing but in an attractive way or package therefore making the competition intense. This allows very brusk room for new entrants in the market therefore creating barriers to entry. The buying patterns are mostly the youth who are excited to explore these sports in many ways. This is because most of them are fearless of the risks and are energetic therefore allowing them the hazard to participate in these sports.Even though money is an issue, as most of them are not employed, they still do these sports as they borrow money from other sources. Following the youth are the middle-aged adults who have fe ar of safety but still some of them dare to challenge themselves. These people are mostly employed but still have concerns about prices due to economic downturn plus some get limited salary just enough to survive. This in turn causes a high pricing pressure on the companies allowing them to target their market.Therefore in summary, the main market here is the market with high income and flexible lifestyle who can afford to enjoy these sports at any time although those with an average income tend to save but this eventually takes a long time before they practice these sports. OTHER PRODUCTS THAT AFFECT OUR clientele PRODUCTS Other competitors products The extreme sports industry is dormant in the industry currently. Perhaps the biggest reason for that are the backward trends of the society and the cultural backgrounds. Therefore, the idea is to make extreme sports a new and latest fashion in Nairobi in order for the business to succeed.However, the downfall in our competitors produc ts allows our business to pick their weaknesses and turn them in to our strengths. SWOT ANALYSIS STRENGTHS a)Excellent staffs that are exceedingly trained and are very customer attentive Customers are pinched to excellent services since it is the only indicator of the quality of services. Since we are employing exceedingly trained staff who will provide efficient and effective services to our customers belongings the customers in mind at all times it is evaluate that the reputation of our business will grow rapidly as a result of our efficient staff. )Well-equipped ground state of art equipment This is an indicator of quality of the services we provide. Apart from that it offers a competitive edge for our services. c)The business is able to establish a strong reputation for our services because the business is monopoly in the market. The nature our of the business apparently makes us stand-alone and as a result gain customer loyalty. d)The business is a unique idea We offer our services as a package. This will be cheerful to our clients especially those who normally prefer paying at once when booking. )Superior service offering Extreme sports sky diving, scuba diving mountaineering, Bungee diving and white water rafting. f)The Internet Our website www. xtremegravity. com promises to be significant technological tooth root for our products in the areas of registration, communication and training delivery system. The website has demonstrated the ability to provide more extensive and current information at reduced costs. g)A state-ofthe art computer system utilizing the latest software that continues to enhance our productivity and expand our capacity.There is real time processing where customers requirements are processed as they are received. WEAKNESS a). The business is struggling to build brand loyalty. The business has not yet demonstrable footing with the customer and is still creating market demand for the product. b). Difficulty in finding well s killed workers -Extreme sports are very fragile and needs highly skilled workers who unfortunately are very difficult to find. c). Lack of knowledge, cognisance and information of the new business being offered. well-nigh of our local customers tend to be ignorant in extreme sports and consider it as a sport for others.We therefore in our promotion strategy focus intensively on creating awareness of this new product. d). Seasonal revenues posses as another weakness. Apart from the locals we are also targeting holidaymaker who actually and factually jet according to the season. We therefore need to objurgate in promotions during high and off pick season to maximize our profits. OPPORTUNITIES a). exploitation awareness due to the rising awareness in health, fitness and extreme sports and interest too. The government and the world health organization in general have organized campaigns stressing on Importance of physical fitness.This advantage since awareness is being created and indirectly advertising our product. b). Ability of developing long-term customers . Basing on the monopoly nature of our product, there is a great potential of developing long term customers who are very much loyal to our product. c). At the moment very low competition in the market for this product. We have the potential of acquiring the lions share of the market. THREATS. a)Seasonal interest in particular sports which is in direct competition with our own sports. Examples of these sports include the marathons e. g. Lewa marathon, the safari rallies e. . KCB and cycling. to the highest degree people tend to plan for this programs in their Holiday calendars and this Impacts negatively to our business at these times of the year. b). Lack of knowledge and interest in our product. Extreme sports is not In the mind of most people while others who have information about it tend to behave like they have other better things to handle than go for such sports. c)Many fears and safety concer ns associated with our product. Due to the risks associated with this sports, some of our expected customers turn away from it and making them o change their minds may not be that easy. )Legal and liability issues. Extreme sports continues to be exposed to liability issues in many aspects in many aspects of the experience it provides . The potential concerns range from health and safety issues to various forms of verbal or physical ill-treatment in an increasingly litigious society, there is always potential for legal actions. MANAGEMENT SUMMARY ORGANIZATIONAL STRUCTURE The business will operate using the common organizational structure. The business operates using the concept of departmentalization and in particular the vertical functional approach.Since the business is in the preliminary stages, most of the positions besides, the directors are vacant. (Organizational structure, O. E. ) MANAGEMENT TEAM Since this is a new business being ventured, the management team is constricted to the main departments for this business. As the business expands, we will be able to employ more theater directors and initiate other indirect departments. Qualifications A basic bach of Business degree or A bachelors degree with any one area of expertise required for that position A professional degree Masters of Bachelor of Administration (MBA)At least 5 years work experience. The vital departments for this business have been addressed and omnibuss are required for the field of common director The general manager will be in charge of the day to day running of the business and will mainly accentuate around the administrative staff and the sundry staff. Extreme sports / Outdoor manager The extreme sports manager is required and is perhaps the most vital manager for this business since the business mainly comprises of extreme sports and a leader is required for the extreme sports specialists.Cafeteria manager Since the premises will also consist of a cafeteria, it is necess ary to have a manager controlling the daily activities for the cafeteria and reporting to the general manager or even to a director. The manager is also required to observe the needs of the staff. Marketing manager Another very important section of the business. This is essential because the business requires expertise knowledge on marketing and promotion of the business is to be successful and expand. Therefore, a marketing manager is required. Financial and accounting managerA financial manager needed to fill the position. Required to maintain the basic book keeping for the business and calculate the daily finances. Work hand in hand with internal auditors. SALARIES AND REMUNERATION FOR MANAGEMENT AND STAFF Constant for three years No. Kshs. Directors remuneration p. a22,000,000 Managers salaries5300,000 Staff salaries10250,000 Proffessionals salaries8280,000 2,830,000 FINANCIAL PLAN FINANCIAL OBJECTIVES The following are the financial goals of the business for a year. ?Achieve r evenue growth of 10% per year Increase earnings by 15% yearly ?Increase dividends per share by 5% per year ?Increase net profit margins 2% to 4% ?Boost annual returns on invested capital from 15% to 20% ? Stronger bond and credit ratings ?Recognition as a blue chip company ?A more diversified revenue base ?Stable earnings during time outary periods ?Return on investment (ROI) of 15. 5% ?Solvency ratio of about 30% ?Dividend distribution of at least 30% of the net profit, unless dictated otherwise by long-term investments and/or acquisitions and/or exceptional circumstances. DIVIDEND POLICYIn recommending the dividend, the directors will consider the following The availability of distributable profits Dividends will be given on a basis of the profits that are distributable The availability of liquid funds In a time of solvency problems, dividend payments will be adjusted accordingly Whether the revenue reserves are adequate or need to be increase by further profits ploughed back in to the business A balance between dividend growth and capital growth The liability to advance corporation tax, which arises from the payment of dividend. (Dividend Policy and account, W. M. ) IMPORTANT ASSUMPTIONSThere are certain factors that are not mentioned and cannot be explored, therefore X-Treme Gravity analyzed, debated and made an assumption based on those factors. These factors are mainly pertaining to the projected financial line of reasoning and the start-up plan for the business. The specific assumptions are stated in the calculations for revenue and expenses. For a broad view on the assumption though, these factors were considered The tax rate of 30% per annum (approximated) The estimated cost of equity The estimated cost of debt i. e. bank loans and debentures The cost of marketing and researchThe number of expected customers for each year The number of expected customers for each outdoors sport and the extreme sports packages. The fixed cost remains constant for the first three years The fees per person from The entrance fees, activities and the picnic site remain constant for the three years. The variable costs will increase by 10% each year. START UP PLAN FOR THE BUSINESS (Sourced from Finance lecture notes, WACC, F. A. ) Since the business will operate as a limited company, there are various sources of funds and finance for this business. These include Bank loans Ordinary shares Preference sharesCorporate bonds Debentures Bank loans These are currently being given at an interest rate of 16. 50%. The business cannot highly depend on its shares for raising its initial investment since it carries a high risk. Therefore, a bank loan will also be used, with an annual interest of 11. 55% after tax. Ordinary shares and sense of taste shares The business is issuing five million ordinary shares and one million preference shares for the first year. The cost of equity is 13. 50% and 12. 50% respectively. Debentures The business is also issuing corpo rate bonds for the purpose of long-term security. The cost of its debt is 9. 0% after tax. SourcesAmount (Kshs) terms of debt/ equity (%)After-tax cost (%)WeightsWACC (%) Ordinary Shares ( Kshs 5)25,000,00013. 50%-0. 364. 86 Preference shares ( Kshs 10)10,000,00012. 50%-0. 141. 75 Bank loan17,500,00016. 50%16. 5(1-0. 3) = 11. 550. 252. 89 Debentures17,500,00014%14(1-0. 3) =9. 800. 252. 45 Total70,000,000111. 95% The estimated tax rate is 30% each year and the required rate of return is 11. 95%. INITIAL START-UP COSTS (Start-up costs sourced from different businesses) CostKshs. Cost of acquire land in Karen42,000,000 Cost of construction and renovation7,000,000 Cost of business van / bus1,500,000Cost of furniture for the lobby and cafeteria1,600,000 Cost of office furniture and equipment1,200,000 Cost of marketing research750,000 Cost of acquiring licenses1,000,000 Cost of outdoor tables and chairs320,000 Cost of activity equipment (W3)13,154,000 Total69,424,000 CALCULATION FOR REVE NUE AND EXPENSES communicate INCOME STATEMENT FINANCIAL ANALYSIS PROJECTED INCOME STATEMENT The projected income statement shows that the initial year expenses are very high relative to the revenue. However, the business will still make a profit in the first year. The net profit margin for the first year is 2. 4%, which signals that for every Kshs. 100 of revenue earned, a profit of 2. 74 is being made on it. The second year projections indicate a sharp increase in the net profits. The net profit margin increases to 17. 23%. This shows that the business will be picking up especially in the second year. In the third year, the net profit margin indicates that, the net profits are increasing at a slow rate but the margin is still very high. marketplace RESEARCH AND suss out DESIGN METHODS OF RESEARCH The business used various methods for research ?Surveys / questionnaires ?Face-to-face interviews ? bid and e-interviews. Market experiments Surveys/ Questionnaires The business highly depended on the surveys to determine whether the examine market accepted this business. The survey was used to determine several factors that required fieldwork that could not be gathered otherwise. This was the main form of research. Face-to-face interview These were conducted with the general public as well as several travel agencies such as Twiga tours and Ibis. It was used to determine information such as the form of operation of a travel agent, the costs involved for outsourcing with travel agents and the marketing costs for using travel agents.Telephone and e-interviews These were conducted with those companies that were too far to travel to. Our competitors out of bounds and Kitengela adventures were interviewed via telephone due to distance. Similarly, banks, insurance companies, hotels and lodges were interviewed via email due to the timing constraint for these firms. The market experiment This was conducted for the purpose of the promotional campaign effectiveness. The g eneral public was asked whether they could recall the advert for the business, whether they could summon up the slogan for the business and what other details they could evoke.OBJECTIVES OF THE brush up Before conducting the survey, the business opted to decide the key objectives or goals that the survey was trying to achieve. After viewing the different aspects that required the attention of the market, the questionnaire was designed strategically to cover all these aspects and objectives. The objectives selected are ?To determine the potential demand for extreme sports as a recreational activity in the market. ?To establish the potential competition for extreme sports, outdoor sports and extreme sports packages in this market. ?To identify the ability and the chances of the business survival in the market. To establish what the general public of this market is looking for in this business. ?The demand for different types of extreme sports. ?The preference for Karen as a location and the opinions of the general public, concerning the location for the business. ?To determine other locations for the business. ?The earshot opinion on the pricing of the packages and products offered by X-Treme Gravity. ?To determine the target market for the businesss products and packages. ?Analyzing and identifying the key external and economical factors that are barriers to the success of this business. ?The acceptability / viability of the business.SAMPLE SURVEY (Web surveyor, 2009) X-TREME GRAVITY QUESTIONNAIRE This is a recreational business that is mainly accentuating on extreme sports such as skydiving, bungee jumping, white water rafting, scuba diving, snorkeling, surfing, mountain climbing and trekking, among others. The business is a new and unique idea for leisure in Nairobi City, mainly developed for the purpose of diverting people to healthier ways of enjoying their leisure time. We will be carrying out various extreme sports within our premises (which has been handily located). We also extend our services as extreme sports agents.Those activities that cannot be done within the city (e. g. the water sports) will be arranged for in different areas within Kenya. These packages are directed towards anyone and everyone, ranging from school children to adults. (Circle your choice) NB The 5 point scales used, range from Bad (1), Average (2), satisfactory (3), Very Good (4), and Excellent (5). 1)How do you prefer extreme sports? 1 2 3 4 5 2)Are you? Male Female 3)What age bracket would you come to the fore under? a)11 20 b)21 30 c)31 40 d)41 50 e)50+ 4)Are you currently? )Employed b)Looking for a job c)Studying d)Retired 5)During your leisure time, you enjoy a)Doing some sports b)Going on a long vacation c)Watching TV at home and lazing around d)Others 6)If a new extreme sports business develops in the markets, would you a)Be one of the first to try the sports for this new business b)Wait for a while for the business to settle in to the ma rket and then try it. c)No, I prefer doing my own activities at the sports club d)No, its not my area of interest. 7)The location of the business would be in Karen. How would you prefer it? 1 2 3 4 5 ) Which district do you live in? ___________________________________ 9)Would you find the location of the business in Karen? a)Convenient b)Out of the way- too far for you to get there c)Appropriate for the type of business (extreme sports) d)Skewed / slanting 10) If you had a choice, where would you locate this business? _____________________________________________ 11)Since the business offers extreme sports packages, among the rates included for these packages are What would you think of these rates? Extreme sports packages Ranging from Kshs. 30,000 p. p. to Kshs. 90,000 p. p (approximately) 2 3 4 5 12)Approximately how many people do you think will turn up in the first year? a)150 300 b)301- 450 c)451 550 d)550 + 13)Out of these extreme sports, which would you like the most? a)Sk y diving b)Bungee Jumping c)Water sports i. e. Scuba diving, white water rafting, surfing d)Mountain climbing & trekking e)Others 14)The idea of a new extreme sports recreational park would be? a)Exciting b)Unique c)Not realistic d)None of the above 15)According to you, which one of these economic conditions will the biggest factor to affect the market for extreme sports adversely? )Inflation b)Unemployment c)Downturn in economic growth d)Income inequality e)Others 16)From this business, your biggest expectations are a)Excellent quality of services b)Fun and exciting extreme sports packages c)Reasonable prices for the extreme sports packages d)Other activities besides extreme sports 17)Do you see this business as? a)A new and unique business in the market b)A similar business to a few other competing businesses that already exist c)A small business competing with many small businesses of its own type 18)Out of these factors, which would affect majority of the businesses in Kenya? a) Economic factors i. . recession / downturn in the economy b)Political or legal factors c)Socio cultural factors d)Competition 19)To what completion does your chosen factor affect the survival of a new extreme sports business? 1 2 3 4 5 20)What other suggestions or advice would you give for this new extreme sports business? END OF SURVEY Thank you for your cooperation and time. We assure you that your responses in this questionnaire will be kept highly confidential. RESULTS OF SURVEYS AND DATA COLLLECTED DATA COLLECTED A total of 36 surveys out of 50, were successfully completed.INTEREST IN EXTREME SPORTS LevelNo. Of people(%) 1-Bad26% 2-Average38% 3-Good925% 4-Very good1028% 5-Excellent1233% tush MARKET Class of peopleNo. of people(%) Gender Male2569% Female1131% Age group 11-201233% 21-301953% 31-4038% 41-5013% 50+13% Occupational status Employed822% Looking for a job38% Studying2569% Retired00% Lifestyles / look Innovators1542% Conservatives411% Not interested514% Wait for bus iness to settle1233% LOCATION Preference for Karen LevelNo. Of people(%) 1-Bad26% 2-Average925% 3-Good1542% 4-Very good411% 5-Excellent617% The location is No. Of people(%) Skewed/ biased411% Convenient617%Out of the way1233% Appropriate for the business1439% DEMAND (IN TERMS OF CUSTOMERS) FOR THE 1ST YEAR No. Of customers expected in the first yearNo. Of people(%) 150-3001850% 301-450822% 451-550514% 550+514% INTEREST IN DIFFERENT TYPES OF EXTREME SPORTS typewrite of extreme sportNo. Of people(%) Sky diving1028% Bungee jumping822% Water sports822% Mountain climbing1028% sparing FACTORS AFFECTING THE BUSINESS ADVERSELY Economic factorsNo. of people(%) Inflation38% Unemployment1131% Economic Recession925% Income inequality1336% CHANGES IN UNEMPLOYMENT AND INCOME INEQUALITY OVER TIME twelvemonthsUnemploymentIncome inequality (%)(HDI) category 200540%0. 521 Year 200640%0. 532 Year 200740%0. 532 Year 200845%0. 544 Year 200943%0. 541 TYPE OF BUSINESS IN THE MARKET TypeNo. of people(%) Monopoly2569% Oligopoly822% Monopolistic 38% PROJECTED MARKET SHARE FOR THE BUSINESS YearNo. Of competitorsMarket share Year 2009337% Year 2010526% Year 2011720% Year 2012817% OTHER FACTORS AFFECTING THE BUSINESS ADVERSELY FactorsNo. of people(%) Economic factors1747% Political-legal factors822% Socio-cultural factors719% Competition411% ANALYSIS OF THE DATA Figure 1. 2 shows that, 86% of the try out market has a great interest in extreme sports while 14% of the sample market does not.This permitted us to continue further with the business proposal. Figure 1. 3 supplements figure 1. 2. After determining the interest in extreme sports by the sample market, the level of preference was determined. The figure shows that 33% think of extreme sports as excellent while 6% think of extreme sports as bad due to lack of interest. Figure 1. 4 shows that 42% find the location of the business good while 6% find the location of the business bad. 25% find the location excellent. The reasons are i llustrated below Figure 1. shows that 39% find the location of the business appropriate for the type of business while 33% find the location out of the way. Hence, this explains why the highest level of preference is 3-good. Figure 1. 6. Indicates that majority of the sample market expect a turn up of 150-300 customers in the first year. Figure 1. 7. Shows that Economic factors will affects the business the most. Competition in the market will least affect the business. Figure 1. 8. Shows that income inequality will be the most detrimental factor for the business, followed by unemployment, economic recession and then inflation.Figure 1. 9 shows the demand for various extreme sports. Skydiving and mountain climbing have the highest demand. Bungee jumping and water sports have a lower demand. Figure 2. 1. Indicates that unemployment rate has increased at an increasing rate from 2007 onwards. After 2008, the unemployment rate grows at a decreasing rate. This is a major factor affecting our business. Figure 2. 2 shows that income inequality (measured using HDI) has been on an upward trend since 2005. After 2008, the HDI has gradually decreased and this could be a positive signal for the business. Figure 2. 3.Shows that the projected market share for the business will rise at an increasing rate. This indicates the chances of the business growth and elaborateness in the market, is high. The expected number of competitors determined the market share over the years, depending on the profits and the return on investment in the business. RE ASSESSING THE VIABILITY OF THE BUSINESS POSITIVE COMMENTS ?A new and unique business Most of our potential clients believed that our business is very interesting, exciting and unique as fence to other recreational businesses. There is a chance for survival with this business. Location for the on-premises activities There are several activities that we are offering on location. The location of the business, as mentioned earlier, is in Karen along Karen road. Even though it seems inconvenient to our potential customers, the surveys indicated otherwise. People actually find the location for the business appropriate and acceptable. ?Diversifying With a business such as extreme sports, that has rarely been explored, the idea is to counterpane the risk. Therefore, besides offering extreme sports on the premises, we are sports agents, also offering extreme sports packages. Prices for the products are reasonable Another surprising result of the survey are the prices. Many of the people in the market find the prices reasonable for the nature of the products being offered. NEGATIVE COMMENTS ?Uncertainty with the location for extreme sports packages There were a lot of questions that were raised conc